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Zainab Shahid

@zainabshahid

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Product Manager at WeatherWalay who brought 3.65M+ Jazz and Ufone users onto subscription services.

Pakistan

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At WeatherWalay, I worked on subscription services for Jazz and Ufone, onboarding 3.65M+ users across both carriers. I also helped grow revenue by 43% through subscription model changes, churn reduction, and data-driven product updates.

I authored PRDs and user stories for telecom weather services and the WeatherWalay mobile and web app, and used A/B testing and behavioral analytics to improve retention. I also led WWHUB development, an internal operations and workflow management tool.

Experience

Work history, roles, and key accomplishments

Senior Business Strategist

Devsinc

Mar 2025 - Aug 2025 (5 months)

Built and managed strategic partnerships with 7+ leading universities, strengthening Devsinc's presence in Pakistan's tech-academic ecosystem. Designed and executed industry tour and academic engagement programs for 200+ students and faculty members, increasing brand visibility and talent acquisition.

Partnership Management PR Sponsorship Internal Engagement Event Representation Brand Visibility Talent Acquisition

Product Specialist

WeatherWalay

Apr 2022 - Feb 2025 (2 years 10 months)

Onboarded 2.25M Jazz users and 1.4M Ufone users onto WeatherWalay's subscription services, totaling 3.65M active users. Achieved 43% revenue growth by redesigning subscription models, reducing churn, and improving engagement through data-driven product changes.

Product Management Agile A B Testing Firebase Mixpanel Google Analytics PRDs User Stories QA UAT Competitive Analysis Performance Marketing Google Ads TikTokAds Telecom VAS IVR USSD SMS OBD II

Education

Degrees, certifications, and relevant coursework

Bahria University Islamabad

MBA, Management Information Systems

2024 -

Pursuing an MBA in Management Information Systems from Bahria University Islamabad, with an Erasmus exchange semester at Izmir University of Economics in Turkey.