At SwotsUp, I lead product and growth for a restaurant review and food discovery app. I led roadmap execution for the Islamabad/Rawalpindi beta launch, contributing to 100K+ users and 25K+ restaurant reviews.
I redesigned restaurant partner onboarding and activation workflows, introducing structured training and support that grew the partner base by 25%. I also shaped the content calendar and review strategy around marketplace growth goals, driving 1M+ organic social views in 2 months.
At Jazz, I led the launch of Global Login for Simosa, expanding accessibility to expats and international users and unlocking an addressable audience of 700K+. I owned the lifecycle across 4+ features and enhancements for an app serving 21M+ MAU.
At Metric, I led MENA expansion of an AI-powered financial intelligence platform serving 200K+ businesses, including Arabic localization and an iOS app. I led four third-party integrations as GTV grew to $3.3B+ and retention improved, and built core product processes across Android, iOS, and Web.
