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Zaid Dabus

@zaiddabus

Growth marketing director at Advanced Medical Services who took a women's health service line to market, treating over 3,000 women.

United States

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At Advanced Medical Services, I took a women's health service line from patient research to market. The launch helped grow the provider network by 30%+; over 3,000 women have since been treated through the service.

I own acquisition and the patient journey across the 46-location outpatient medical group. I grew monthly spend from roughly $85K to $400K while reducing blended cost per lead from $28.50 to $14.63, and rebuilt the consult scheduling flow.

At Internet Friends, I work with telehealth, clinic, and consumer brands on growth and launches. For Fiero Health, I supported a launch that reached $92K in revenue in 60 days, with ads profitable inside 30 days; I also built AdOps Hub, an AI tool for analyzing and tagging creative.

Experience

Work history, roles, and key accomplishments

Current

Director of Paid Media

Current

Advanced Medical Services

Aug 2025 - Present (1 year 3 months)

Owns acquisition, creative, landing pages, CRO, email/SMS nurture, and patient education across a 46-location outpatient medical group. Scaled spend 4.7x while cutting cost per lead 49% and added $185K in annual revenue per location.

Paid Media CRO Landing Pages Email Marketing SMS Marketing Patient Education Google Ads Meta Ads Experimentation Data Analysis

Current

Fractional Growth Marketing Director

Current

Internet Friends

Feb 2023 - Present (3 years 9 months)

Owns go-to-market, acquisition, creative strategy, new product line launches, and reporting for subscription telehealth, supplement, and clinic brands. Reduced client CPAs by an average of 87% and delivered nine award-winning go-to-market launches.

Growth Marketing Go To Market Strategy Acquisition Creative Strategy Product Launch Reporting AI Tools Google Ads Meta Ads Programmatic

Marketing Communications Media Director

GTE Financial

May 2023 - Aug 2025 (2 years 3 months)

Owned a $4.2M annual budget across search, social, programmatic, and Connected TV. Cut cost per application 81.6% while growing online acquisitions 300%+ and reaching 24% of all new memberships opened online.

Media Planning Budget Management Search Social Programmatic Connected TV ROAS optimization First Party Data CRM Segmentation

Director of Digital Media

Cape & Bay

Jan 2018 - May 2023 (5 years 4 months)

Directed paid acquisition for brands spanning DTC supplements, ecommerce, health, wellness, medical, fitness, automotive, legal, and SaaS. Led a 23-person media team and grew client portfolio 150% YoY.

Paid Acquisition Paid Social Programmatic SEM Connected TV ROAS Team Leadership Client Management