Open to opportunities

Julie Irving

@julieirving

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Senior marketing leader specializing in go-to-market, consumer growth, and integrated marketing strategy.

United States

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What I'm looking for

I seek a senior marketing role leading GTM and integrated consumer initiatives at a cross-functional, insight-driven organization where I can scale teams, launch products, and drive measurable growth.

I am a senior marketing leader with 14+ years of experience and 7+ years focused in healthcare and health tech, known for translating ambiguity into clear strategy and measurable growth.

I lead go-to-market and integrated execution across product, brand, creative, growth, and channel teams, driving insight-led frameworks that accelerate launches and improve cross-functional alignment.

My work has delivered notable performance improvements, including multi-fold conversion increases for subscription launches, large-scale consumer program results, and substantial cost savings during public-health initiatives.

I mentor and build teams, champion AI-enabled marketing innovation, and apply data-driven approaches to improve adoption, engagement, and outcomes at scale.

Experience

Work history, roles, and key accomplishments

Director of Integrated Marketing

GoodRx

Jan 2025 - Jan 2026 (1 year)

Owned go-to-market strategy and integrated execution for GoodRx’s consumer condition subscription portfolio, leading launches that established repeatable GTM frameworks and drove a 6× increase in marketing-attributed conversion rates and 458K unique visitors during initial launch phases.

Go To Market Strategy Consumer Marketing Messaging Strategy Performance Marketing Product Marketing Analytics

Director of Marketing

Elevance Health

Jan 2023 - Jan 2025 (2 years)

Led PBM member go-to-market initiatives and people management, restoring 4.4–5M members to addressable targeting, reducing call center volume 50% and escalations 70%, and driving Adobe MarTech stack implementation for home delivery offerings.

Go To Market Strategy Martech Member Engagement Team Leadership Cross Functional Collaboration Process Optimization Data Driven Marketing

Digital Marketing Director

Elevance Health

Jan 2020 - Jan 2023 (3 years)

Led consumer engagement and large-scale public health marketing programs, driving 700K+ COVID test kit orders and $84M in cost savings, increasing vaccination compliance and delivering a 4× conversion lift for a diabetes prevention program.

Program Marketing Stakeholder Management Analytics Product Launch Messaging

Senior Marketing Manager

CVS Health

Jan 2018 - Jan 2020 (2 years)

Oversaw integrated marketing for retail and digital health services, leading the CVS Optical e-commerce launch and improving budget efficiency and ROAS through cross-functional channel optimization.

Integrated Marketing Campaign Management Cross Functional Collaboration Retail Marketing ROI Optimization

Senior Marketing Manager

Macy's

Jan 2013 - Jan 2018 (5 years)

Led e-commerce and omnichannel marketing for high-revenue retail categories supporting $250M+ annual sales, delivering 25–40% gains in sales per recipient and generating $2.5M–$4M in monthly revenue during major campaigns.

Email Marketing Performance Optimization Digital Analytics Campaign Execution