At CECA Studio, I run an independent product practice, delivering web and mobile products from user research and UX/UI design through launch. I’ve also developed and launched a file converter app that’s live in production.
I use Make and N8N to automate multi-step business processes, and ChatGPT and Claude for content, research synthesis, and prototyping. My client work has included a Salesforce integration for Netafim and business process automation for Benja Jewelry.
At BeWith.Family, I led development of a mobile-first learning and development platform for iOS and Android, from concept validation through a $50K seed round. I used user research and behavioral analysis to optimize activation and retention.
At Wix.com, I pitched WixEd in 2012 and developed it from offline testing and pilots to its 2015 launch. I later added a marketplace path for certified designers to win paying clients; learners who completed training showed a 28% ARPU increase, and the program demonstrated P&L break-even.
