
Youssefalali Ashraf
@youssefalaliashraf
Digital Marketing Specialist at ACME GROUP, optimizing Google Ads and growing social engagement for a UAE-based client.
What I'm looking for
At ACME GROUP, I created strategic social content and marketing scripts to grow company social accounts, and optimized Google Ads to generate qualified traffic and measurable leads for a UAE-based client.
I also produced blogs, newsletters, and email campaigns, supported customer retention, and implemented multi-channel lead generation strategies that contributed to the sales pipeline. I coordinated online webinars, including their promotion, logistics, and communications.
At GRPHX Zone, I planned and executed Google Ads and Meta Ads campaigns, optimizing for CTR, ROAS, and conversion rates. I managed social media accounts, collaborated with the creative team on ad assets, and reported on campaign performance.
Earlier, I designed email campaigns and wrote company communications at Castle Ashby Gardens, and promoted services to American clients at Concentrix. I also led and organized a dyslexia awareness campaign and event described as the first of its kind in Africa.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
ACME GROUP
Jan 2025 - Dec 2026 (1 year 11 months)
Grew company social media accounts through strategic content creation and targeted marketing scripts, increasing follower engagement. Executed and optimized Google Ads campaigns to drive qualified traffic and generate leads for a UAE-based client.
Digital Marketing Specialist
GRPHX Zone
Jan 2022 - Dec 2024 (2 years 11 months)
Planned and executed paid advertising campaigns on Google Ads and Meta Ads, optimizing for CTR, ROAS, and conversion rates. Managed social media accounts and collaborated with creative teams to produce high-converting ad creatives.
Email Marketing & Communications Specialist
Castle Ashby Gardens
Jan 2020 - Dec 2021 (1 year 11 months)
Designed and executed targeted email marketing campaigns, achieving high engagement and open rates. Wrote compelling email copy for all internal and external communications and managed client inquiries professionally.
Sales Representative
Concentrix
Jan 2019 - Dec 2020 (1 year 11 months)
Drove revenue growth by promoting and selling services to American clients, consistently meeting and exceeding monthly sales targets. Built strong client relationships and identified upselling opportunities.
Education
Degrees, certifications, and relevant coursework
Modern University For Technology And Information
Bachelor of Journalism, Marketing and Mass Communication, Journalism, Marketing and Mass Communication
2019 - 2023
Bachelor of Journalism, Marketing and Mass Communication from Modern University For Technology And Information, 2019-2023.
Google Ads Certificate, Digital Marketing
Completed the Fundamentals of Digital Marketing and Google Ads Certificate.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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