Open to opportunities

Yash Sharma

@yashsharma17

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Business Manager in digital media, driving upper-funnel brand strategy and biddable performance for premium clients.

India

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What I'm looking for

I’m looking to own digital media strategy end-to-end—building integrated upper-funnel plans, delivering GM-level business reviews, and scaling team capability. I want a brand-led, cross-channel environment where biddable performance and learning culture both matter.

I’m a brand-focused digital media strategist with 4+ years of progressive agency experience across WPP Wavemaker, Dentsu International, and Omnicom Media Group. I specialise in upper-funnel branding, integrated media planning, and biddable campaign execution—turning audience insights into reach, frequency, and awareness outcomes for premium global clients.

Currently, I’m a Business Manager at WPP Groupe, leading digital media strategy for L’Oréal (Garnier Hair Color Portfolio) with accountability for annual brand planning, cross-channel campaign delivery, and GM-level stakeholder presentations. I also mentor junior planners as my first people-management responsibility and have built structured learning frameworks across planning hygiene, reporting, and audience tools—while executing Google (Display, YouTube, Discovery, Search) and Meta Ads Manager campaigns.

Experience

Work history, roles, and key accomplishments

Current

Business Manager — Digital Media

Current

WPP Wavemaker Groupe

Aug 2025 - Present (11 months)

Leads end-to-end digital media planning and execution for Garnier’s portfolio, including integrated launch and sustenance strategies and cross-channel planning. Owns annual media planning and GM-level strategic business reviews, and manages junior planner development.

Media Planning Digital Media Planning Annual Planning Audience Analytics (TGI GWI Competitive Benchmarking Team Leadership Reach Planner Search Volume Analysis YouTube (TrueView Bumper)Discovery Search

Freelance Influencer Manager

Independent

Nov 2024 - Jul 2025 (8 months)

Managed brand partnership programs and content strategies for multiple concurrent influencer/brand campaigns. Oversaw content calendars, KPI tracking, and end-to-end campaign financials and deliverable tracking.

Brand Partnership Management Influencer Marketing Content Strategy Campaign Tracking Brand Partnerships

Senior Business Executive — Media Buying

Dentsu International

Dec 2022 - Jun 2024 (1 year 6 months)

Owned end-to-end digital media planning and buying for JLR, Galderma, and Abbott, developing brand media plans across upper and mid-funnel objectives. Planned biddable cross-channel campaigns and delivered post-campaign analysis and competitor intelligence to senior stakeholders.

Digital Media Planning Digital Media Buying Awareness & Reach Optimization Upper And Mid Funnel Planning Media Planning YouTube (TrueView In Stream Bumper Ads)Discovery REACH Frequency VCR Viewable Impressions Competitive Intelligence Campaign Analysis performance reporting

Digital Planner Executive — Media Buying

Omnicom Media Group (OMD / TeamX)

Jul 2021 - Nov 2022 (1 year 4 months)

Managed end-to-end digital media planning and campaign execution for Mercedes-Benz India and additional brand accounts, from brief intake through reporting. Built biddable and non-biddable media plans, ran paid campaigns, and delivered performance reporting and competitive analysis decks.