Ruksana Shaikh

I'm leading integrated media strategy for P&G India’s Hair and Grooming portfolio at WPP Media (GroupM), connecting audience insight, paid media, commerce, search behavior, and measurement to business outcomes. I manage significant media budgets, lead senior client relationships, and mentor a team of five.

Across Madison World, Rediffusion Brand Solutions, Assembly Global, and Target River, I've built performance-led strategies for brands including Godrej Enterprise, Zouk, Pilgrim, Gillette, TATA Power Solar, Capri Loans, APAR Cables, Estée Lauder India, Pantene, and Head & Shoulders. My work has improved ROAS by 15% and reduced CPA by 25% through audience-led planning, structured testing, and optimization.

I've spent 3–4 years working hands-on across SEO and website optimization, using SEMrush, Google Analytics, Google Trends, and keyword analysis to improve content relevance, on-page performance, search visibility, landing-page relevance, and conversion journeys.

I bring 10+ years of experience aligning paid, organic, website, and analytics initiatives across the full funnel. I also apply Generative Engine Optimization principles to help brands strengthen discoverability in evolving AI-search environments.