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Yashika Bansal

@yashikabansal

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Senior digital media leader driving high-performing social content and analytics.

India

Message

What I'm looking for

I’m looking to own senior digital media and social strategy—building on-brand content, running campaigns, and optimizing with analytics to grow reach, engagement, and conversions in a collaborative team.

I’m a Senior Digital Media Manager who builds on-brand social and digital marketing content across multiple platforms, with a strong focus on staying current with industry trends. I translate digital and mobile marketing practices into campaigns that reach wider audiences and perform.

Over my career, I’ve managed social media platforms and campaigns end-to-end, evaluating analytics and adjusting strategies to achieve goals. I’ve also supported high-impact launches (including an executed book launch with a celebrity) while coordinating content and promotions.

I’m comfortable leading teams and clients—mentoring junior professionals, maintaining strong client relations, and improving key KPIs like click-through rates and conversions. I’ve worked with tools and practices including Google AdWords and Google Analytics, and I collaborate across teams to deliver shared marketing outcomes.

Experience

Work history, roles, and key accomplishments

Current

Social Media Copywriter/Strategist

Current

Square Radius

Jan 2026 - Present (5 months)

Managed content across multiple social media platforms to expand audience reach in Lucknow. Monitored industry trends to improve copywriting and digital marketing performance.

Copywriting Digital Marketing Audience Research Mobile Marketing Content Optimization Platform Management

Senior Digital Media Manager

Inkfeathers

May 2022 - Sep 2023 (1 year 4 months)

Created on-brand marketing content for existing and new social media platforms while managing authors and their books. Evaluated analytics and campaign results to refine strategies and achieve marketing goals.

Social Media Management Content Strategy Campaign Planning Marketing Analytics Performance Optimization Social Media Monitoring Content Scheduling Stakeholder Management Brand Promotion

Senior Account Manager

Social Vocial

Jan 2020 - May 2022 (2 years 4 months)

Built strong relationships with business representatives to uncover needs and match solutions. Managed 40+ clients, developed media calendars and campaigns, and handled ad boosting and promotions.

Client Relationship Management Social Media Management Ad Boosting Campaign Execution Market Research Online Presence Growth Team Collaboration

Senior Digital Marketing Specialist

Digital Corridor

Jul 2019 - Mar 2021 (1 year 8 months)

Tracked and reported marketing campaign performance monthly to inform optimization and future plans. Created social media content, engaged target audiences, and improved key KPIs including click-through rates and conversions.

Digital Marketing Consulting Social Media Content Creation Audience Engagement KPI Tracking Conversion Optimization Cross Functional Collaboration

Sales Executive Manager

Home Road Films

Jan 2019 - Dec 2019 (11 months)

Analyzed past sales data and team performance to set realistic sales goals. Managed client accounts through calls and email marketing while pitching and negotiating opportunities.

Sales Strategy Lead Generation Email Marketing Client Account Management Pitch Sales Goals Sales Data Analysis

Social Media Manager / Event Coordinator

French Embassy

Jan 2018 - Dec 2019 (1 year 11 months)

Developed marketing content including social media strategies, promotional materials, and advertisements across digital channels. Coordinated events across Delhi/NCR and promoted them live on social media.

Social Media Strategy Event Coordination Brand Marketing Live Social Promotion Audience Engagement

Social Media Copywriter/Strategist

Square Radius

Jan 2017 - Jan 2018 (1 year)

Managed content across multiple platforms to maximize audience reach. Strengthened understanding of digital and mobile marketing practices to improve marketing effectiveness.

Social Media & Content Management Copywriting Mobile Marketing Marketing Strategy Platform Management

Media Manager

Glint.tv

Jul 2016 - Mar 2017 (8 months)

Streamlined operational processes and workflows to improve efficiency and curate content strategies for media channels. Increased brand awareness by creating innovative digital content for the channel.

Media Operations Content Curation Workflow Optimization Digital Content Creation Brand Awareness Content Planning Process Improvement