rishika kashyap

Owns media strategy and operations for the group, driving platform and content analysis to optimize reach and engagement across brands; leading execution and partner coordination for high-impact campaigns and events.

Led digital strategy, growth and monetization initiatives for brands including CNBC, Moneycontrol and Forbes India; managed executive-level partner communication and delivered market intelligence to inform content prioritization.

Analyzed user behaviour and platform trends to inform social growth across language properties, audited social platforms for performance, and led competitive intelligence and regional analytics training.

Prepared data-driven social strategies, managed and audited multiple property accounts, tracked competition and trends, and supported campaign delivery and vendor coordination.

Produced 100+ short-form videos, served as face of company advertisements, and achieved verified creator recognition through consistent high-performing content.

Created 1,600+ videos within a year, met monthly targets to earn verified creator status, and contributed to brand campaigns such as Kurkure.

Revamped social presence, optimized ad campaigns to better reach target audiences, introduced live streaming, and coordinated with clients to expand network and brand goodwill.

Completed an MBA with a specialization in Marketing from NMIMS between January 2022 and January 2024.

Pursued Visharad in Hindustani classical vocal music from 2015 to 2023.

Completed a Bachelor of Business Administration in Business Administration and Management from 2017 to 2020.

Completed higher secondary studies in the Commerce stream during 2016–2017.