rishika kashyap
@rishikakashyap
Media manager specializing in social strategy, growth, and data-driven digital marketing.
What I'm looking for
I am a results-driven media manager with experience building social strategies, platform analysis, and growth and monetization plans for leading digital brands. I have led digital strategy for high-impact national events, driven competitive intelligence, and coordinated executive-level partner communications to optimize reach and engagement.
With an MBA in Marketing from NMIMS and hands-on experience across media companies and creator platforms, I combine content production expertise with data-driven insights to scale digital presence and improve performance. I thrive on translating trends and analytics into actionable content and platform strategies.
Experience
Work history, roles, and key accomplishments
Media Manager
RP Sanjiv Goenka Group
Jun 2025 - Present (9 months)
Owns media strategy and operations for the group, driving platform and content analysis to optimize reach and engagement across brands; leading execution and partner coordination for high-impact campaigns and events.
Assistant Manager
Network18 Media & Investments Limited
Oct 2022 - Jan 2025 (2 years 3 months)
Led digital strategy, growth and monetization initiatives for brands including CNBC, Moneycontrol and Forbes India; managed executive-level partner communication and delivered market intelligence to inform content prioritization.
Marketing Executive
Associated Broadcasting Co. Pvt Ltd
Feb 2022 - Aug 2022 (6 months)
Analyzed user behaviour and platform trends to inform social growth across language properties, audited social platforms for performance, and led competitive intelligence and regional analytics training.
Social Media Trainee
Associated Broadcasting Co. Pvt Ltd
Mar 2021 - Feb 2022 (11 months)
Prepared data-driven social strategies, managed and audited multiple property accounts, tracked competition and trends, and supported campaign delivery and vendor coordination.
Video Content Producer
Lyte
May 2020 - Dec 2020 (7 months)
Produced 100+ short-form videos, served as face of company advertisements, and achieved verified creator recognition through consistent high-performing content.
Content Producer
Roposo
Jan 2020 - Dec 2020 (11 months)
Created 1,600+ videos within a year, met monthly targets to earn verified creator status, and contributed to brand campaigns such as Kurkure.
Marketing Intern
Macaw Books
Jun 2019 - Aug 2019 (2 months)
Revamped social presence, optimized ad campaigns to better reach target audiences, introduced live streaming, and coordinated with clients to expand network and brand goodwill.
Education
Degrees, certifications, and relevant coursework
SVKM's Narsee Monjee Institute of Management Studies
Master of Business Administration, Marketing
2022 - 2024
Completed an MBA with a specialization in Marketing from NMIMS between January 2022 and January 2024.
Gandharva Mahavidyalaya
Visharad, Hindustani Classical Music (Vocal)
2015 - 2023
Pursued Visharad in Hindustani classical vocal music from 2015 to 2023.
Maharaja Agrasen Institute of Management Studies
Bachelor of Business Administration, Business Administration and Management
2017 - 2020
Completed a Bachelor of Business Administration in Business Administration and Management from 2017 to 2020.
St. Thomas' School, Mandir Marg
Commerce
2016 - 2017
Completed higher secondary studies in the Commerce stream during 2016–2017.
Availability
Location
Authorized to work in
Job categories
Interested in hiring rishika?
You can contact rishika and 90k+ other talented remote workers on Himalayas.
Message rishikaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
