Open to opportunities

Anshika Tandon

@anshikatandon

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Experienced digital media specialist with a passion for content strategy.

India

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and innovation in digital marketing.

With over 8 years of experience as a digital media specialist, I have honed my skills in creating compelling content and managing cross-platform campaigns. My journey has been marked by a commitment to leveraging analytics to drive online engagement and growth. I thrive on developing innovative content strategies that resonate with audiences and enhance brand visibility.

In my current role as a Senior Social Media Specialist at TechJockey, I have successfully implemented comprehensive social media strategies that have significantly increased our brand's digital presence. My previous experience at Good Glamm Group allowed me to lead content strategy development for notable media networks, where I managed influencer partnerships and executed brand campaigns that drove substantial traffic and engagement. I am passionate about continuous learning and professional development, always seeking new ways to optimize performance and achieve results.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Specialist

Current

TechJockey

Apr 2025 - Present (4 months)

Developed and implemented a comprehensive social media strategy to increase brand visibility and digital presence across various social platforms. Created compelling, tailored content for a wide range of SaaS products and monitored social media trends in the tech space.

Social Media Strategy Content Creation SaaS Marketing

Senior Social Media Manager

Good Glamm Group

Sep 2023 - Present (1 year 11 months)

Developed and implemented content strategies for the company's media network, including POPxo, ScoopWhoop, and MissMalini, and managed influencer partnerships to enhance brand reach. Strategized and executed cross-functional brand campaigns to drive sales and improve brand visibility across various social platforms.

Content Strategy Influencer Management Campaigns Performance Monitoring Community Management SEO Analytics

Social Media Manager

Good Glamm Group

Apr 2021 - Present (4 years 4 months)

Content Strategy Influencer Management Campaigns Performance Monitoring Community Management SEO Analytics

Senior Social Media Coordinator

Good Glamm Group

Oct 2019 - Present (5 years 10 months)

Content Strategy Influencer Management Campaigns Performance Monitoring Community Management SEO Analytics

Social Media Coordinator

Good Glamm Group

Oct 2018 - Present (6 years 10 months)

Content Strategy Influencer Management Campaigns Performance Monitoring Community Management SEO Analytics

Social Media Executive

ScoopWhoop Media

Dec 2016 - Present (8 years 8 months)

Strategized, created, and curated content for ScoopWhoop Hindi's social media platforms, including Instagram, Twitter, Facebook, and Pinterest. Managed and measured social marketing and content strategies for ScoopWhoop Shop, while monitoring growth and engagement across all social media platforms.

Social Media Marketing Content Strategy Performance Monitoring

Social Media Intern

ScoopWhoop Media

Sep 2016 - Present (8 years 11 months)

Assisted in strategizing, creating, and curating content for ScoopWhoop Hindi's social media platforms. Supported the development of content strategies for distribution pages and contributed to feature articles.

Content Creation Social Media Support Content Strategy

Client Servicing Trainee

Contract Advertising

Jul 2016 - Present (9 years 1 month)

Gained foundational experience in client servicing within an advertising agency setting. Supported various client accounts and assisted with project coordination.

Client Servicing Project Coordination

Education

Degrees, certifications, and relevant coursework

Makhanlal Chaturvedi National University of Journalism & Communication

Masters, Advertising and Public Relations

2014 - 2016

Completed a Master's degree focusing on advanced concepts in advertising and public relations. Gained expertise in strategic communication, media planning, and public relations campaigns.