Sarah Mirrand

I’m a bilingual Chinese-English digital marketer, content writer, and China market specialist with 10+ years of experience across social media marketing, content strategy, affiliate marketing, sales funnels, brand localization, and digital campaigns.

My core strength is helping international companies communicate with Chinese audiences and turn content into measurable business results. I have managed China-facing marketing for international brands including Grenade, Bjorg, and Nando’s across RedNote (Xiaohongshu), WeChat, Weibo, and TikTok, covering content planning, social media operations, campaign execution, performance reporting, localization, and brand reputation management.

I also have hands-on experience in performance and conversion-focused content. In a recent DTC project, I worked on affiliate marketing, presale pages, comparison articles, StoryBrand messaging, and sales funnels, helping generate approximately USD 16,000 in revenue. My work often combines keyword and audience research, copywriting, content strategy, landing-page thinking, and conversion optimization.

Alongside client work, I am an independent technology content creator. I run a WeChat Official Account covering AR and emerging technology, where one long-form article reached nearly 44,000 reads, as well as a RedNote account focused on AI coding with more than 3,300 followers. This has given me practical experience in building audiences from zero, identifying topics with organic demand, adapting complex technical information for mainstream readers, and understanding how content performs on Chinese platforms.

I’m especially interested in remote, freelance, contract, and project-based opportunities involving SEO content writing, affiliate content, content marketing, social media marketing, China market localization, RedNote marketing, WeChat marketing, Chinese-English localization, market research, lead generation, sales funnels, AI and technology content, and international brands expanding into China.

I work well on projects where research, writing, localization, marketing strategy, and commercial thinking need to come together. I can take a topic or business goal, research the market and audience, identify the right positioning, and turn those findings into clear content and an executable marketing plan.