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E1i0 Y

@e1i0y

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Integrated marketing lead building KOL ecosystems and data-driven brand activations in SEA.

China

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What I'm looking for

I’m seeking an integrated marketing or brand role based in Southeast Asia, where I can use audience research and commercial analysis to build insight-led campaigns, grow KOL ecosystems, and deliver measurable brand results across social and commerce.

I’m an integrated marketing lead with 3+ years of agency experience, where I start every brief with audience research and commercial analysis to build strategy grounded in insight. At Domestique Brand Management Co., Ltd. in Shanghai, I lead a five-person team and manage an annual integrated marketing budget of ~RMB 10M across Rapha, Michelin, FACTOR BIKE, Descente, and TREK.

I’ve built and scaled KOL ecosystems, media networks, and partner frameworks from the ground up, consistently delivering measurable results under budget constraints. Highlights include scaling Rapha China’s RedNote growth to 182% YoY (5,499 → 15,600) and supporting full-funnel national launches with 20+ KOLs and 30+ media contacts; I also developed China-specific narratives for Rapha Women’s 100, delivering 1,200+ participants across 28 cities and selling out co-branded merchandise in 3 days.

Experience

Work history, roles, and key accomplishments

Current

Integrated Marketing Lead

Current

Domestique Brand Management Co., Ltd.

Dec 2024 - Present (1 year 6 months)

Led a five-person integrated marketing team with an annual budget of ~RMB 10M across Rapha, Michelin, FACTOR BIKE, Descente, and TREK. Scaled Rapha China RedNote to 182% YoY organic follower growth (5,499 → 15,600) and delivered 10M+ opening-week impressions for a national launch campaign.

Integrated Marketing Budget Management Content Localization

Account Manager (Integrated)

Authentic Advertising Co., Ltd.

Apr 2024 - Oct 2024 (6 months)

Led TVC/KV production and e-commerce content delivery for De'Longhi, building China product content narratives aligned to global positioning and cutting delivery timelines by ~30%. Managed Hublot EURO 2024 and Watches & Wonders PR and multi-channel digital content distribution, achieving a 3.14% engagement rate (above category average).

Content Production TVC And KV Management Content Delivery Campaign Management Workflow Optimization Social Media Reporting

Senior Account Executive (Social)

Precision Consulting Co., Ltd.

Mar 2023 - Mar 2024 (1 year)

Managed day-to-day China social media operations for Canada Goose across RedNote and Weibo, driving channel-specific strategies for store openings and anniversary moments. Led the 5th Anniversary campaign by coordinating 100+ KOLs, generating 30M+ cross-platform exposure and organic follower growth of +96K on Weibo and +21K on RedNote.

Social Operations Community Engagement Campaign Strategy KOL Management Weibo And RedNote Growth