Looking for a job

Bingchen Shi

@bingchenshi

Marketing professional at CEIBS who created its first co-branding partnerships, generating 1.84M+ impressions and 210K+ reads.

China

Message

At China Europe International Business School (CEIBS), I lead marketing and branding for the MBA programme. I initiated the programme’s first co-branding collaborations with Brooks Brothers and Authentic Brands Group, generating 1.84M+ impressions and 210K+ reads.

I’ve also built content strategies across WeChat, Xiaohongshu, and Xiaoyuzhou, and developed GEO-oriented content infrastructure and AI automation workflows. On my personal project, I run the English-learning account “EE 英语小课堂,” which grew to 2,000+ followers and 9,900+ likes and saves.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Creator

Current

Xiaohongshu Account “EE 英语小课堂”

Apr 2026 - Present (6 months)

Run an English-learning account with AI-assisted content production, growing from zero to 2,000+ followers and 9,900+ likes & saves within 6 months.

Content Creation AI Assisted Production Social Media Growth English Language Learning

Current

Marketing | MBA Programme

Current

China Europe International Business School (CEIBS)

Feb 2024 - Present (2 years 8 months)

Lead end-to-end marketing and branding initiatives for CEIBS MBA, driving global program visibility and engagement with top-tier prospective candidates. Initiated co-branding collaborations with Brooks Brothers and Authentic Brands Group, generating 1.84M+ impressions and 210K+ reads.

Brand Strategy Content Marketing Social Media Event Management AI Content Creation ChatGpt Claude Doubao Jimeng Kling AI Codex WorkBuddy Jianying Feishu WeChat Xiaohongshu Xiaoyuzhou SEO GEO AI Agents Automation

Senior Marketing Manager

Biomeals Shanghai

Mar 2021 - Feb 2024 (2 years 11 months)

Developed marketing plan for Bella & Brava, conducted market research and brand analysis to localize the global brand for the China market. Built and operated brand across WeChat, official website, Weibo, Douyin, and Xiaohongshu, producing promotional content to drive GMV growth.

Brand Strategy Market Research WeChat Weibo Douyin Xiaohongshu Content Marketing Campaign Planning Event Management Visual Merchandising

Senior Marketing Manager

Cornerstone International Education Group & Aeternam Stella

Jun 2019 - Feb 2021 (1 year 8 months)

Built company's VI, CIS, slogan, websites, and overall marketing strategy from the ground up, establishing a coherent brand image across education and financial services lines. Drove innovative marketing campaigns, maintained media relations, and engaged professors from top global universities for cooperative projects.

Brand Strategy Marketing Strategy Media Relations Social Media Content Marketing Budget Management Event Management Partnership Development

Marketing Assistant Manager

KPMG Advisory (China) Limited

Nov 2016 - Jun 2019 (2 years 7 months)

Independently led marketing campaigns for KPMG Tax function line in the E&W region, enhancing brand awareness and supporting revenue growth. Owned external and internal firm-wide events, managed media relations, and maintained chamber alliances.

Marketing Campaigns Event Planning Media Relations Sponsorship Planning ROI Tracking Cross Functional Collaboration

Marketing Manager

DS-Concept Financial Services Co.

Jul 2014 - Nov 2016 (2 years 4 months)

Worked on-site in New York, Utah, Los Angeles, Milan, and Hong Kong for trade shows and events. Authored and published articles on official social media, analyzed audience feedback, and launched the China office website.

Trade Shows Event Management Social Media Management Content Creation Web Development Market Analysis

Sales & Marketing Assistant Manager

K-PRO International Industry Co., Ltd.

Apr 2013 - Jul 2014 (1 year 3 months)

Worked across two teams successively, generating gross profit of RMB 560,000+, contributing nearly half of the department's annual gross profit.

Sales Marketing Profit Generation

Summer Intern

Walt Disney (Shanghai) Company

Jun 2012 - Aug 2012 (2 months)

Supported 2012 CBME Shanghai exhibition on-site and conducted post-event statistical analysis, gaining foundational knowledge in licensing and consumer goods.

Event Support Statistical Analysis Licensing Consumer Goods