Yamini Baghel
@yaminibaghel
I build audience-led content and growth journeys across global fundraising and digital campaigns.
IndiaWhat I'm looking for
At UNICEF, I lead audience-led content and growth strategy for the Virtual Hub across the UAE, MENA, Singapore, and growth markets in Asia, Europe, and Central Asia. I connect paid media, social, search, landing pages, email, and donor journeys from acquisition through retention.
I turn research, search demand, donor behavior, and campaign data into testable hypotheses, using A/B tests, lift studies, and attribution analysis to guide what teams scale, refresh, stop, or test next.
I’ve designed onboarding, nurture, recurring-giving, payment-recovery, and reactivation journeys in Salesforce Marketing Cloud, while directing agencies and production partners across video, social, email, and web.
Across UNICEF, Asearch Online, and Woodapple Interactive, I’ve delivered integrated B2B and B2C campaigns for organizations including Microsoft Store, Fortis Healthcare, and Eat Right India. I enjoy translating audience needs into clear, culturally relevant content and practical digital growth plans.
Experience
Work history, roles, and key accomplishments
Communication for Fundraising Consultant
UNICEF
Nov 2025 - Present (10 months)
Provide content strategy and fundraising guidance for West and Central African markets, reviewing donor-facing work for effectiveness and cultural relevance. Develop workshop materials and lead sessions on content best practices.
Digital Content Specialist
UNICEF
Aug 2022 - Present (4 years 1 month)
Lead audience-led content and growth strategy across multiple markets, connecting paid media, social, search, and email to drive acquisition, conversion, and retention. Own the content operating rhythm and direct agencies and production partners.
Digital Content and Social Media Consultant
Asearch Online Pvt. Ltd.
Oct 2021 - Jul 2022 (9 months)
Delivered cross-channel campaigns across web, email, and social for clients including Microsoft Store and Fortis Healthcare. Translated business objectives into messaging and coordinated copy, design, and publication across concurrent accounts.
Digital Marketing and Content Consultant
Woodapple Interactive Pvt. Ltd.
Feb 2015 - Sep 2021 (6 years 7 months)
Led integrated digital strategy for multiple B2B and B2C accounts across government, nonprofit, healthcare, and e-commerce. Connected audience research, SEO, and campaign performance with content and paid media to improve results.
Education
Degrees, certifications, and relevant coursework
University of Pennsylvania
Executive Program, Digital Media for Social Impact
Completed an Executive Program in Digital Media for Social Impact at the University of Pennsylvania in July 2024.
Jaipuria Institute of Management
PGDM (MBA equivalent), Finance and Marketing
Earned a PGDM in Finance and Marketing, equivalent to an MBA, from Jaipuria Institute of Management in May 2015.
University of Lucknow
Bachelor of Science, Biotechnology
Holds a Bachelor of Science in Biotechnology from the University of Lucknow.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
yaminibaghel.comJob categories
Skills
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