Open to opportunities

Richa Vyas

@richavyas

Message

I build content systems that grow audiences, drive SEO wins, and convert with measurable strategy.

India

Message

What I'm looking for

I’m looking to own content strategy end-to-end—SEO, distribution, and funnel planning—where I can create first, then prove impact through engagement, signups, and performance reporting.

I’m a Content Strategist who builds content systems for startups “from zero,” owning strategy, SEO, and distribution—not just writing. I’ve driven 50% follower growth, 2x engagement, and 10K+ campaign signups through content sequencing and performance-focused campaigns.

I’m comfortable being “the first content person in the room,” translating brand goals into TOFU–MOFU–BOFU funnel content that’s creative and measurable. In roles across healthcare SaaS, fintech, and B2C, I’ve authored 40–50 SEO-optimized blogs, analyzed traffic/engagement/conversion metrics, and delivered actionable monthly SEO reports—while maintaining brand consistency across formats like reels, carousels, newsletters, and email copy.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Strategist

Current

Freelancing

Sep 2021 - Present (4 years 9 months)

Delivered 30+ client branding and graphic design projects and produced 10+ SEO-friendly blog and web content. Built social media growth strategies across Instagram, Facebook, Pinterest, and YouTube and generated 50+ brand leads, securing paid collaborations through cold pitch emails.

Branding Graphic Design SEO Content Writing Social Media Strategy Copywriting Lead Generation Cold Email Outreach Content Distribution Client Management

Content Strategist & SEO Writer

Experience Leads Interactive

Aug 2024 - Aug 2025 (1 year)

Authored 40–50 SEO-optimised blogs for 15+ healthcare clients and helped improve visibility KPIs, including a 15% increase in website visits. Produced 40–50 monthly SEO reports with actionable recommendations and collaborated with 5 team members across two time zones.

SEO Content Writing Keyword Research On Page Optimization SEMrush Google Analytics Content Reporting Content Strategy Cross Functional Collaboration Copywriting

Content & Social Media Strategist

Adventure Education Tours and Travels

Jul 2024 - Apr 2025 (9 months)

Created 20–30 brand assets per month and helped increase repeat client bookings by 10%. Owned ideation-to-launch content calendars for concurrent events and built a digital brochure system that boosted programme sign-ups.

Social Media Strategy Campaign Planning Brand Consistency Copywriting Audience Growth Creative Production Graphic Design

Volunteer Story-Telling

Bookwallah

Sep 2023 - Aug 2024 (11 months)

Facilitated storytelling sessions using the narratives framework to support 50+ children affected by trauma. Helped participants build resilience, hope, and self-discovery through guided, empathetic activities.

Childhood Trauma Support Mentorship Empathy Led Delivery Community Support

Intern Content Strategist & Designer

FIKAA | Keynote Capitals

Jun 2023 - Mar 2024 (9 months)

Led end-to-end content and design strategy for FIKAA, growing Instagram followers by 50% and doubling engagement. Co-led a campaign that drove 10K+ app downloads and designed 500+ creatives for women’s financial education.

Content For Instagram Brand Design Campaign Sequencing Creative Direction Canva Audience Growth

AIESEC International Relations Volunteer

AIESEC

May 2023 - Aug 2023 (3 months)

Coordinated 5+ cross-cultural collaborations by managing partnerships between AIESEC local chapters and international counterparts for global exchange programs. Communicated with stakeholders to support program delivery.

International Relations Partnership Management Program Coordination Remote Collaboration Planning

Graphic Design & Core Team Volunteer

The Soft Move

Nov 2021 - Dec 2022 (1 year 1 month)

Designed social media assets and supported follower growth of 148% while serving on the core team. Contributed to the paper bag project, helping grow it from zero to 1,000+ participants supporting eco-friendly causes.

Social Media Management Graphic Design Growth Marketing Community Building event support Creative Production Content Creation

Education

Degrees, certifications, and relevant coursework

Sophia College for Women (Empowered Autonomous)

Bachelor of Arts, Psychology–Sociology

Grade: CGPA: 7.57

Activities and societies: Senior Representative for Team Numerix (Kaleidoscope). Authored research paper 'Scars that Shape Us' via sociology add-on course (CCSRM).

Bachelor of Arts in Psychology–Sociology at Sophia College for Women, Mumbai (CGPA 7.57). Served as a Senior Representative for Team Numerix and authored a research paper on childhood trauma and work-academic performance.