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Yadavendra SinghYS
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Yadavendra Singh

@yadavendrasingh

Marketplace growth leader driving category expansion, pricing strategy, partner ecosystems, and P&L performance.

India
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What I'm looking for

I want to lead marketplace and category growth with strong partner ecosystems and pricing strategy, owning P&L outcomes. I’m looking for a fast-paced role where data-driven business reviews, process improvement, and team leadership drive measurable revenue and customer impact.

I’m a Marketplace Growth Leader with 9+ years of experience across CARS24 and Amazon, focused on driving revenue growth, regional P&L ownership, marketplace operations, and partner ecosystem management. I’ve delivered results including 1.5x business growth, 32% revenue uplift, operational cost reduction, and process optimization across multi-city operations.

In my recent role as Assistant General Manager – Business Growth & Partnerships at CARS24, I owned the West region’s business performance and P&L, improving conversion rates from 72% to 79% through pricing interventions, process improvements, and partner engagement. At Amazon, I managed 163+ strategic B2B SMB partners and scaled affiliate channels to drive 1.5x YoY growth, seller acquisition, selection expansion, and improved customer experience—using weekly business reviews, revenue forecasting, and data-driven performance management.

Experience

Work history, roles, and key accomplishments

Amazon logoAM

Sales Specialist (SMB Led Sales)

Jun 2022 - May 2025 (2 years 11 months)

Managed 163+ strategic B2B channel SMB partners to drive category expansion, seller acquisition, and marketplace growth. Delivered 1.5x YoY growth using business plans with partners, weekly business reviews, revenue forecasting, pricing interventions, and marketplace expansion initiatives.

Amazon logoAM

Strategic Account Manager - Affiliates

Jan 2020 - Dec 2022 (2 years 11 months)

Owned growth and performance of strategic seller-affiliate partners toward category and seller acquisition targets. Delivered 6,000+ seller acquisitions and increased event revenue 4.8x through pricing optimization, promotional campaigns, and partner engagement.

Education

Degrees, certifications, and relevant coursework

RR

RajaRajeswari College of Engineering (RRCE)

Bachelor's degree, Information Science

2012 - 2016

Earned a bachelor's degree in Information Science from RajaRajeswari College of Engineering (RRCE) in Bangalore from 2012 to 2016.

Tech stack

Software and tools used professionally

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