
Manasvi Hasija
@manasvihasija
I build and scale profitable eCommerce categories through P&L ownership, pricing, assortment, and vendor strategy.
What I'm looking for
I've owned category and marketplace P&L across 13 global markets at Schneider Electric, driving approximately 30% GMV growth through assortment, pricing, and regional expansion.
I built and negotiated a 270+ vendor and distributor ecosystem, led a team of 7–8, and delivered 20+ concurrent category programs with zero missed launches. Earlier at Diamond Enterprises, I built an Amazon India category from concept to scale, delivering 40% revenue growth in six months while reducing ACoS from 42% to 24%.
My experience also includes leading national accounts at Paytm and scaling restaurant partner performance at Zomato. I now advise D2C and B2B clients on category strategy and growth, using AI/LLM-enabled workflows for customer insights and market research.
Experience
Work history, roles, and key accomplishments
Independent Consultant
Self Employed
Sep 2025 - Present (1 year)
Advising a boutique D2C apparel brand and a B2B wholesale business on category strategy and growth. Applying AI/LLM-enabled workflows to customer insights, market research and growth processes.
Owned category and marketplace P&L across 13 global markets, driving ~30% GMV growth through assortment, pricing, and regional expansion. Built and negotiated a 270+ vendor and distributor ecosystem with commercial terms and governance frameworks.
Head of eCommerce & City Operations
Diamond Enterprises
May 2020 - Aug 2021 (1 year 3 months)
Built a category from concept to scale on Amazon India, delivering 40% revenue growth in 6 months. Managed vendor sourcing, pricing, and promotions end-to-end, improving ACoS from 42% to 24%.
Owned category P&L and vendor relationships across 100+ national accounts, achieving 25% month-over-month growth. Led a team of 6.
Senior Account Manager
Zomato
Dec 2016 - Jun 2018 (1 year 6 months)
Managed 120 restaurant accounts across top-performing zones, scaling partner performance to 80K+ monthly orders. Selected for the Zomato Gold launchpad team, onboarding and managing premium partners with full retention.
Education
Degrees, certifications, and relevant coursework
EDHEC Business School
Master of Business Administration, Digital Innovation
Global MBA in Digital Innovation from EDHEC Business School in France.
MICA
Post Graduate Diploma, Digital Marketing and Analytics
Post Graduate Diploma in Digital Marketing and Analytics from MICA in collaboration with upGrad.
University of Delhi
Bachelor of Commerce, Commerce
Bachelor of Commerce (Honours) from the University of Delhi.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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