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Xiaomeng Qiu

@xiaomengqiu1

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Digital transformation leader driving data-led customer experiences.

China

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What I'm looking for

I seek a leadership role driving DTC, CRM or CDP programs where I can own product strategy, optimize processes, align stakeholders, and deliver measurable commercial impact in a collaborative, data-driven environment.

I am a digital and business transformation leader with 12 years of experience driving CRM, e-commerce, CDP and direct-to-consumer programs across FMCG, manufacturing and automotive sectors. I combine product ownership, process design from 0-to-1, and hands-on program delivery to align commercial strategy with measurable digital outcomes.

I've led APEC-wide DTC transformations, managed enterprise CDP and marketing automation rollouts, and delivered cross-market e-commerce migrations while owning roadmaps, budgets and stakeholder alignment. I focus on solving complex business challenges with data-driven insights, agile execution and measurable efficiency improvements.

Experience

Work history, roles, and key accomplishments

Head of Consumer Engagement

Volvo Cars

Dec 2024 - Nov 2025 (11 months)

Leveraged system data to drive commercial efficiency across the customer journey, led data hygiene and referral pilots, and established marketing ROI tracking frameworks to close measurement gaps.

Customer Journey ROI CRM Data Hygiene Stakeholder Management Campaign Optimization Cross Functional Collaboration

Direct to Customer Product Owner

Volvo Cars

Dec 2021 - Dec 2024 (3 years)

Led APEC-wide transformation from wholesale to direct sales, owned DTC platform strategy (Commerce Cloud, Marketing Cloud, OMS), and managed roadmap, rollouts, and financial stewardship across six markets.

Product Ownership Salesforce Commerce Cloud Order Management Roadmapping Agile Budget Management Cross Market Coordination

Senior Managing Software Engineer

Capgemini

Dec 2020 - Dec 2021 (1 year)

Led delivery of customer experience platform transformations (CRM, eCommerce, marketing automation) for automotive clients, owning solution design, budgets, timelines and cross-functional team coordination.

Digital Transformation CRM Ecommerce Marketing Automation Project Delivery Stakeholder Management Solution Design Team Leadership

CDP Senior Business Analyst

Estée Lauder Companies

Dec 2019 - Dec 2020 (1 year)

Supported implementation of an enterprise CDP, consolidated omni-channel consumer data for 10+ brands, validated 100M+ records with SQL and ensured data accuracy within 0.1% variance.

CDP Data Integration SQL SIT UAT Testing Data Validation Reporting Cross Functional Collaboration Consumer Data

Business Analyst

OSF Global Services

Aug 2017 - Oct 2019 (2 years 2 months)

Led Salesforce Commerce Cloud migrations and upgrades for APAC cosmetic brands, documented end-to-end e-commerce processes and identified process gaps to improve operational flows.

Salesforce Commerce Cloud Migration

Salesforce Administrator

Salary.com

Sep 2016 - Aug 2017 (11 months)

Performed daily Salesforce administration, implemented enhancements and customizations, provided frontline support and improved platform functionality for users.

Salesforce Administration System Configuration Troubleshooting Enhancements Support Process Improvement

IT Analyst & Project Manager

TE Connectivity

Mar 2013 - Sep 2016 (3 years 6 months)

Supported Salesforce Sales/Service Cloud implementations, delivered user training and documentation for 100+ employees, improving platform adoption by 25% and resolving 90% of tier-1 issues.

Salesforce Training User Adoption Project Coordination Tier 1 Support