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Xiaomeng Qiu

@xiaomengqiu

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Digital transformation leader with expertise in product ownership and optimization.

China

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What I'm looking for

I am seeking a role that fosters innovation and allows me to leverage my expertise in digital transformation and product ownership while contributing to a collaborative and growth-oriented company culture.

I am a seasoned Digital/Business Transformation Leader with over 12 years of experience in IT digitization planning and management across various industries, including FMCG, Manufacturing, and Automotive. My expertise lies in CRM, e-commerce, and CDP platforms, where I have successfully led end-to-end digital product development, from roadmap strategy to execution. I excel in prioritizing features, managing backlogs, and aligning stakeholders with a long-term product vision, all while maintaining strong procurement and budget management skills.

Throughout my career, I have demonstrated a passion for solving complex business challenges through data-driven solutions and agile execution. My experience includes five years of Process Transformation, where I designed and optimized cross-functional workflows to boost operational efficiency. I have a hybrid management background, with three years in consulting and five years in hands-on project team and vendor management, allowing me to effectively bridge the gap between strategy and execution.

Experience

Work history, roles, and key accomplishments

Current

Head of Consumer Engagement Efficiency

Current

Volvo Car (Asia Pacific)

Dec 2024 - Present (7 months)

Leveraged system data to drive commercial efficiency and identify operational breakpoints and growth opportunities across the customer journey. Analyzed touch points/channel performance to boost conversion rates and led data hygiene initiatives with markets to rectify flawed customer records.

Data Analysis Customer Journey Mapping Data Hygiene

Direct to Customer Product Owner

Volvo Car (Asia Pacific)

Dec 2021 - Dec 2024 (3 years)

Led APEC-wide business model transformation from wholesale to direct sales, coordinating 6 markets. Owned end-to-end product strategy for DTC digital platforms (Salesforce Commerce Cloud, Marketing Cloud & Order Management System), leading rollout and continuous improvement.

Business Transformation Product Ownership Salesforce Cloud Salesforce Marketing Cloud Order Management Agile Methodologies Budget Management Procurement

Senior Managing Software Engineer

Capgemini China

Dec 2020 - Dec 2021 (1 year)

Served as Project Lead for customer experience platforms, driving digital transformation (CRM, eCommerce, marketing automation) for automotive clients. Oversaw project execution with full accountability for budget adherence and timeline compliance, managing cross-functional teams.

Project Lead Digital Transformation CRM Ecommerce Marketing Automation Budget Management Vendor Management

CDP Senior Business Analyst

Estee Lauder Companies

Dec 2019 - Dec 2020 (1 year)

Collaborated with regional marketing, IT architecture, and vendor teams on solution delivery, supporting the implementation of an enterprise CDP platform. Consolidated customer data from omni-channel sources and performed detailed data analysis to ensure consistency across millions of customer records.

CDP Data Integration Data Analysis Reporting

Business Analyst

OSF Global Services

Aug 2017 - Oct 2019 (2 years 2 months)

Led top cosmetics brand .com migration and upgrade projects on Salesforce Commerce Cloud for APAC markets. Conducted business process analysis across the full e-commerce journey, translating high-level business requirements into detailed technical specifications.

Salesforce Cloud Business Process Analysis Requirements Gathering Mentoring

Salesforce Admin

Salary.com

Sep 2016 - Aug 2017 (11 months)

Performed daily Salesforce administration including user management and system configurations. Implemented enhancements and customizations to improve platform functionality, providing frontline support and troubleshooting user issues.

Salesforce Administration System Configuration System Enhancements Troubleshooting User Support

IT Analyst & Project Manager

TE Connectivity

Mar 2013 - Sep 2016 (3 years 6 months)

Supported Salesforce implementations (Sales/Service Cloud), assisting with requirements gathering, system configuration, and testing. Conducted user training sessions and created documentation for over 100 employees, improving platform adoption.

Requirements Gathering System Configuration User Training Documentation Reporting

Education

Degrees, certifications, and relevant coursework

University College London

Master, Information Science

Completed a Master's degree in Information Science. This program provided advanced knowledge in data management, information systems, and digital technologies.

Shanghai Jiao Tong University

Bachelor, Electrical and Computer Engineering

Obtained a Bachelor's degree in Electrical and Computer Engineering. The curriculum focused on fundamental principles of electrical engineering and computer science.