Open to opportunities

MG MG

@mgmg

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I build 0-to-1 omnichannel digital ecosystems connecting e-commerce, retail, CRM, and fulfillment.

China

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What I'm looking for

I'm looking to lead complex omnichannel digital transformation, product strategy, and end-to-end ecosystem delivery across e-commerce, retail, CRM, data, and emerging technology.

I've led 0-to-1 omnichannel digital transformation across Tory Burch, Savencia, BYTON, Ford Motor, IBM Australia, HP, and eBaoTech. My work connects e-commerce, retail stores, CRM, OMS, WMS, membership, marketing technology, and data platforms into end-to-end customer journeys.

At Tory Burch, I owned the China B2C digital product portfolio across WeChat, website, JD, Tmall, TikTok, and Redbook, while advancing OMS, CRM, retail clienteling, SAP, PIM, and BI capabilities. I also drove remote-selling solutions through Retail WeCom, CPS, and WeChat Store, delivering ROI of 148 and supporting 70% of WeChat Store net sales.

I've delivered go-to-market ecosystems, Salesforce CRM launches, AI-enabled online-to-offline experiences, and APAC PMO standards across China, Korea, India, Hong Kong, Taiwan, Australia, the US, UK, and Europe. I bring business-case discipline, vendor leadership, Agile delivery, and practical digital innovation to complex cross-functional programs.

Experience

Work history, roles, and key accomplishments

Digital Product Manager / ITPM

Tory Burch

Sep 2021 - Sep 2024 (3 years)

Led digital product portfolio and O2O ecosystem strategy for a global luxury brand, driving omni-channel e-commerce and retail clientelling initiatives. Managed vendor delivery and data-driven performance optimization.

Digital Strategy Product Management Digital Commerce OMS CRM Salesforce WeChat Tmall TikTok Redbook Agile Vendor Management Data Analysis BIツール Martech

IT PMO & Transformation Manager

Savencia Group

Oct 2020 - Jun 2021 (8 months)

Led APAC digital transformation for B2B and B2B2C subsidiaries, launching CRM and e-commerce solutions. Standardized PMO processes and managed vendor delivery across the region.

Project Management PMO Digital Transformation CRM Salesforce E commerce Solutions WeChat Agile Vendor Management Stakeholder Management Budget Management

Senior O2O Omni & CRM Digital Product and Program Manager

Byton

Aug 2018 - Jul 2020 (1 year 11 months)

Built O2O e-commerce and CRM ecosystem for an automotive startup, including app, WeChat, and OMS. Managed product roadmap and program delivery across cross-functional teams.

CRM Salesforce Product Management Program Management Agile WeChat OMS Data Analysis Vendor Management

APAC IT Senior Program Manager

Ford Motor Company

Apr 2013 - Aug 2018 (5 years 4 months)

Led APAC IT programs for Lincoln brand launch and Ford Credit digital solutions, managing OMS, CRM, and AI initiatives. Oversaw program governance and cross-regional teams.

Program Management OMS CRM Agile AI WeChat Vendor Management Stakeholder Management Budget Management Integration

Overseas IT Program Manager

IBM Australia

Dec 2011 - Feb 2013 (1 year 2 months)

Managed IT solution delivery for a major Australian client, running Agile ceremonies and coordinating cross-regional teams. Led requirement analysis and client relationship management.

Agile Scrum Jira Project Management Business Analysis Stakeholder Management Budget Management

IT Project Manager / Business Analysis

Hewlett Packard

Aug 2008 - Nov 2011 (3 years 3 months)

Managed delivery of a global virtual machine management tool, overseeing project planning, budget, and requirements. Led engineering and testing teams.

Project Management Business Analysis Virtualization Budget Management Team Leadership

APAC Presales and Business Analysis

eBaoTech Insurance Corporation

Aug 2006 - May 2008 (1 year 9 months)

Supported APAC sales with market analysis and proposals, and conducted business analysis for product customization. Collaborated with R&D on requirements.

Business Analysis Market Analysis Proposal Development Stakeholder Management