Medical Virtual Assistant (MedVA), Executive Assistant, Remote Operations Specialist, Customer Success / Patient Onboarding Coordinator, Copywriter / Content Operations Lead
Open to opportunities
Winnie Njoroge
@winnienjoroge
HIPAA-Compliant Medical Virtual Assistant, Copywriter & Remote Operations Specialist with 6+ years of experience.
KenyaWhat I'm looking for
I am a HIPAA-Certified Medical Virtual Assistant (MedVA), Executive Assistant, and Remote Operations Specialist with over 6 years of experience supporting clinical leaders, founders, and distributed teams across EMEA, APAC, and North America.
My background bridges high-compliance healthcare administration, banking operations, and asynchronous systems optimization with data-driven copywriting, SEO strategy, and content management. I specialize in managing automated CRM pipelines, triaging high-volume patient inboxes, centralizing calendars across global time zones, ensuring strict compliance standards, and crafting clear, high-converting digital communication.
Key Achievements & Operational Impact
Healthcare & EHR Operations: Centralized multi-provider calendars across EST and EAT time zones, implementing automated appointment workflows that reduced scheduling conflicts by 30%.
Patient Intake & Compliance: Implemented strict HIPAA-compliant triage protocols for confidential patient inboxes and EHR files, maintaining 100% PHI data privacy compliance while cutting patient onboarding processing time in half.
SEO Copywriting & Content Growth: Authored high-converting, SEO-optimized copy across technical and consumer niches, deploying Ahrefs and SEMrush keyword strategies to scale organic reach. Developed a creative execution playbook at Bengula Inc that boosted video retention by 40% at the 3-second hook mark and slashed asset production timelines by 35%.
Systems Optimization & File Management: Deployed digital archives, secure directories, and project tracking boards (Asana, ClickUp), saving care teams 5+ hours per week in document retrieval and boosting remote task completion by 25%.
Process Automation: Built and automated GoHighLevel CRM pipelines and Zapier onboarding workflows to keep remote operational processes moving forward without constant oversight.
Financial & Regulatory Audits: Maintained 100% KYC/AML compliance and achieved Green Audit status across customer documentation and account management in corporate banking environments.
Experience
Work history, roles, and key accomplishments
Current
Centralized multi-provider calendars across EST and EAT time zones, automating appointment workflows and reducing scheduling conflicts by 30%.
Implemented strict HIPAA-compliant triage protocols for high-volume, confidential patient inboxes and EHR files, maintaining 100% PHI privacy compliance.
Workflow Optimization.
Patient Intake & Coordination.
Authored high-converting, SEO-optimised copy for diverse international clients across lifestyle, travel, construction, real estate, and consumer product categories.
Used Ahrefs and SEMrush to conduct keyword research, analyse search intent, and identify content gaps.
Optimised all content for SEO and readability.
Conducted in-depth primary research.
Education
Degrees, certifications, and relevant coursework
Mount Kenya University
Bachelor of Commerce
Technical University of Mombasa
Associate Degree, Business Administration
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
KenyaAuthorized to work in
Social media
Job categories
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