Open to opportunities

Will Carey

@willcarey

Marketing executive and MSc Digital Marketing student skilled in analytics, content strategy, and digital campaign optimisation.

United Kingdom

Message

What I'm looking for

I seek digital marketing roles where I can apply analytics-driven strategy, content and email expertise, and research-led insights in a collaborative team focused on growth and clear, measurable outcomes.

I am a creative, detail-oriented marketing executive and MSc Digital Marketing student who blends analytical thinking with clear communication to produce accurate, engaging digital content.

At 3 Locks Brewing Co I planned and delivered digital campaigns across email, B2B outreach, and paid Meta social ads, increasing social engagement by 30% in three months; I also edited and maintained Webflow content to support SEO and site usability.

I founded the 2ROW blog and Instagram, writing editorials, conducting interviews, and producing community-focused features through brewery collaborations; my hands-on experience in brewery roles strengthened my research, QA, and documentation skills.

I use GA4, Brevo, Webflow, Meta tools and AI (ChatGPT, Gemini) to track performance and refine strategy, and my MSc dissertation applied mixed-methods research to craft-beer consumer preferences to develop evidence-based marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Founder & Content Creator

Current

2ROW Blog

Jan 2022 - Present (3 years 7 months)

Built a blog and Instagram platform focused on craft beer branding and design, writing editorials and conducting interviews tailored to a design and marketing audience. Reached out to breweries for collaborations and produced researched community features to grow engagement.

Webflow Content Creation Copywriting Interviewing Editing Instagram Community Outreach Branding

Marketing Executive

3 Locks Brewing Co

Planned and delivered digital marketing campaigns across email, B2B outreach, and paid Meta social ads, increasing social engagement by 30% in three months. Edited and maintained Webflow content and tracked campaign performance using GA4 and Brevo to refine strategy.

Email Marketing Meta Ads Webflow GA4 Social Media Management Content Editing SEO

Education

Degrees, certifications, and relevant coursework

Northumbria University

Master of Science, Digital Marketing

Activities and societies: Dissertation on craft beer consumer preferences; developed data-driven CRM and campaign plans for Ticker Insurance, Tesla, and KFC; part-time online programme projects and analytics work.

Conducted mixed-methods research on craft beer consumer preferences, identifying purchase influences and developing evidence-based digital marketing strategies.