Wiam h

Led full-cycle quantitative and qualitative research projects, analyzing consumer behavior and competitive landscapes. Delivered insights that guided business and marketing decisions.

Directed daily administrative operations ensuring compliance and efficiency. Oversaw contracts, financial documentation, and reporting systems, and implemented process improvements.

Managed and expanded a portfolio of 30+ B2B clients across the MENA region. Developed market penetration strategies, negotiated commercial agreements, and optimized sales pipelines using Salesforce and HubSpot.

Managed administrative documentation and corporate records, coordinated executive schedules, and processed invoices. Oversaw procurement and inventory control, and prepared budgets and reports.

Microdegree in Marketing and Commercial Strategies from UNED, completed in 2024.

Training in Marketing for SMEs and Business Intelligence / Big Data, completed in 2023.

Bachelor's degree in Administrative and Financial Studies from Mohamed V University, completed in 2013.