Open to opportunities

rita rasugu

@ritarasugu

Message

Digital communication specialist driving engagement and measurable campaign ROI.

Kenya

Message

What I'm looking for

I seek a role where I can lead digital campaigns, blend creative content with paid strategy, work with collaborative teams, and drive measurable engagement and ROI.

I am a digital communication and media specialist with hands-on experience in social media management, press coordination, influencer marketing, and strategic communications for NGOs, media houses, and private clients.

I have delivered campaigns reaching 50,000+ users per post, generated hundreds of qualified leads for real estate and lifestyle brands, increased engagement by up to 40%, and produced analytics reports that improved ROI by 25%.

I combine creative content production (photography, videography, video editing) with paid and organic strategies (SEO, Google Ads, Meta Ads Manager, Hootsuite) to strengthen brand visibility and connect organizations with journalists, influencers, and stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Digital Communication Specialist

Current

Monster Connect USA

Supported outbound sales operations as a virtual assistant and cold call agent, increasing outbound dials and connecting sales reps with executive decision-makers to boost real-time qualified lead conversations.

Cold Calling Lead Qualification Sales Outreach CRM Prospecting Gatekeeper Navigation Real Time Lead Handoffs

Digital Marketing Manager

NIT Digital

Aug 2021 - Jan 2024 (2 years 5 months)

Led digital campaigns that grew social reach to 50,000+ per post, generated 200+ qualified leads across real estate and lifestyle, and improved campaign ROI by 25% through SEO and Google Ads strategies.

Social Media Strategy SEO Google Ads Video Production Influencer Marketing Analytics Hootsuite

Digital Marketing Manager

Pinch Africa Limited

Jan 2018 - Sep 2019 (1 year 8 months)

Designed Facebook and Instagram ads reaching 50,000+ people, increased web traffic by 60% via optimized content, and produced creative assets that boosted CTR by 30%.

Facebook Ads Instagram Ads Content Writing Photography Video Production SEO Analytics Social Media Management

Media Intern

Association of Media Women in Kenya

Sep 2017 - Nov 2017 (2 months)

Developed campaign messages for NGOs, monitored press and political developments, organized media events, and produced photography and video content for social platforms.

Event Coordination Photography Videography

Media Intern

Kenya Broadcasting Corporation

Apr 2017 - Jun 2017 (2 months)

Assisted in live news production, camera and audio operations, and lighting/mixer setup while working closely with producers and directors in a fast-paced newsroom.

Camera Operation Light Newsroom Collaboration Video Editing On Set Technical Support