Whitney Foley

Founded and scaled a K-12 digital wellness company, launched a proprietary student wellness platform that identified at-risk students and streamlined referrals, and drove adoption across 100K+ students while managing P&L and securing district/state partnerships.

Sold pharmacogenomic testing and patient/provider software to behavioral health clinics and medical centers, ranked top performers nationally for volume and new provider acquisition, and drove client adoption of molecular information tools.

Managed hospital and specialty provider accounts for wound and surgical portfolios, achieved top sales targets in 2019, won company sales growth contests, and executed clinical in-services to drive product adoption.

Re-launched and grew top wholesaler by 3,722% and second wholesaler by 158%, developed retailer relationships and collaborative business plans, and exceeded wholesaler sales goals.

Expanded on-premise presence across top 100 accounts, grew portfolio sales ~10% in one year, and exceeded defined sales targets while relaunching key brands in major chains and casino accounts.

Executed ~2,500 events yearly across Michigan and Ohio with an $800,000 budget, recruited and managed 300+ promotional specialists, and led launch programs for new spirits products.

Managed ~50 on-premise accounts in Metro Detroit, tracked performance and market trends, led a team of ten, and achieved 100% of distribution and sales goals.

Grade: GPA: 3.2

Completed a Bachelor of Arts in Communication with a focus on advertising, graduating in 2010 with a 3.2 GPA.