At Mitsubishi Electric Factory Automation, I focus on territory growth across PLCs, inverters, HMIs, and the Mitsubishi Digitalization portfolio. I work to expand North West market share through solution selling, partner co-development, and specification wins.
Earlier, at iconsys, I authored and deployed a “Maintenance Excellence” go-to-market strategy, onboarded service partners, and upskilled the wider sales team. At IFS Ultimo Software Solutions, I managed UK partner enablement and helped onboard technology and implementation partners.

