Open to opportunities

Wayne Cummins

@waynecummins

Message

I am an experienced marketing leader driving partner and demand generation to accelerate pipeline growth.

United Kingdom

Message

What I'm looking for

I seek a senior marketing role leading partner and demand generation initiatives in a collaborative, growth-focused company where I can scale partnerships, lead teams, and deliver measurable pipeline and revenue impact.

I am a marketing leader with 12+ years' experience driving partner, industry, and enterprise marketing across the UK & Ireland for global brands such as Google Cloud and Salesforce.

I specialize in partner marketing, demand generation and events, delivering measurable pipeline impact — including a 20% YoY uplift in partner demand and leading 60+ annual event programs. I have driven contributions up to 40% of total sales pipeline through targeted industry campaigns.

I lead cross-functional teams, manage seven-figure campaign budgets, and optimize digital channels for conversion, achieving 22%+ improvement on localized websites. I seek roles where I can scale partnerships, lead high-performing teams, and drive commercial growth.

Experience

Work history, roles, and key accomplishments

Senior Partner Marketing Manager

Google

Jun 2024 - May 2025 (11 months)

Managed and developed partner marketing strategies with Google's top strategic partners across Europe, designing and executing joint co-branded campaigns and events to drive partner alignment and demand.

Partner Marketing Event Marketing Partner Enablement Digital Marketing Stakeholder Management Cross Functional Collaboration Campaign Strategy

Senior Partner & Events Manager

Salesforce

Dec 2021 - Apr 2024 (2 years 4 months)

Drove partner demand generation achieving 20% YoY increase in FY24 and led events team delivering 60+ annual programs to generate leads and pipeline. Directed cross-functional teams for product launches and multi-channel campaigns.

Partner Marketing Event Marketing Demand Generation Program Management Budget Management Lead Generation Stakeholder Management

Industry Field Marketing Manager

Salesforce

Oct 2020 - Dec 2021 (1 year 2 months)

Developed industry marketing strategies for High Tech, Healthcare and Manufacturing, contributing 40% to total sales pipeline and securing 20% more new logo accounts.

Industry Marketing Demand Generation Campaign Strategy Pipeline Acceleration Market Segmentation Partner Development Analytics

Campaign Marketing Associate Manager

Salesforce

Jul 2018 - Oct 2020 (2 years 3 months)

Exceeded FY22 pipeline contribution goals by 10% through strategic campaign execution and launched UK&I webinar program contributing 35% of marketing pipeline. Managed $1M+ campaign budgets and optimized ROI.

Campaign Management Webinars Demand Generation Budget Management ROI Optimization Marketing Automation Analytics Content Marketing

Marketing Manager

BTL Group

Mar 2018 - Jul 2018 (4 months)

Executed blockchain awareness campaigns and developed strategic partnerships to increase technology awareness and engagement.

Campaign Execution Partnership Development Content Strategy Digital Marketing Stakeholder Engagement

Digital Marketing & Web Producer

Salesforce

Sep 2014 - Mar 2018 (3 years 6 months)

Led content localization, SEO optimization, and campaign reporting, achieving 22%+ conversion improvement across UK and Netherlands websites.

SEO Localization Web Production Analytics CMS Digital Marketing

Education

Degrees, certifications, and relevant coursework

Trinity College Dublin

Bachelor of Business, Business and Sociology

Grade: 2:1 Honours

Activities and societies: Salesforce Scholarship recipient (final year)

Bachelor of Business (Business and Sociology) from Trinity College Dublin, graduated with 2:1 Honours and awarded a Salesforce scholarship in the final year.