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@waynecummins
I am an experienced marketing leader driving partner and demand generation to accelerate pipeline growth.
United KingdomI am a marketing leader with 12+ years' experience driving partner, industry, and enterprise marketing across the UK & Ireland for global brands such as Google Cloud and Salesforce.
I specialize in partner marketing, demand generation and events, delivering measurable pipeline impact — including a 20% YoY uplift in partner demand and leading 60+ annual event programs. I have driven contributions up to 40% of total sales pipeline through targeted industry campaigns.
I lead cross-functional teams, manage seven-figure campaign budgets, and optimize digital channels for conversion, achieving 22%+ improvement on localized websites. I seek roles where I can scale partnerships, lead high-performing teams, and drive commercial growth.
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
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Work history, roles, and key accomplishments
GOManaged and developed partner marketing strategies with Google's top strategic partners across Europe, designing and executing joint co-branded campaigns and events to drive partner alignment and demand.
SADrove partner demand generation achieving 20% YoY increase in FY24 and led events team delivering 60+ annual programs to generate leads and pipeline. Directed cross-functional teams for product launches and multi-channel campaigns.
SADeveloped industry marketing strategies for High Tech, Healthcare and Manufacturing, contributing 40% to total sales pipeline and securing 20% more new logo accounts.
SAExceeded FY22 pipeline contribution goals by 10% through strategic campaign execution and launched UK&I webinar program contributing 35% of marketing pipeline. Managed $1M+ campaign budgets and optimized ROI.
BTL Group
Mar 2018 - Jul 2018 (4 months)
Executed blockchain awareness campaigns and developed strategic partnerships to increase technology awareness and engagement.
SALed content localization, SEO optimization, and campaign reporting, achieving 22%+ conversion improvement across UK and Netherlands websites.
Degrees, certifications, and relevant coursework
TDBachelor of Business, Business and Sociology
Grade: 2:1 Honours
Activities and societies: Salesforce Scholarship recipient (final year)
Bachelor of Business (Business and Sociology) from Trinity College Dublin, graduated with 2:1 Honours and awarded a Salesforce scholarship in the final year.
Software and tools used professionally
United KingdomYou can contact Wayne and 90k+ other talented remote workers on Himalayas.
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