Antony Chang

Developed and executed comprehensive field marketing strategies for the EMEA and APAC regions, blending event management, ABM tactics, and digital outreach to drive demand and pipeline growth. Managed $2M+ regional budget, ensuring targeted investments in high-impact activities, including 50+ regional events, webinars, and partner communications, leading to a 30% increase in MQLs.

Drove end-to-end field marketing campaigns, including digital and live events, which contributed to a $33M pipeline increase. Coordinated with global teams to develop and execute 50+ high-impact events and webinars, optimising each campaign to increase engagement and conversion.

Led the execution of major trade shows, corporate events, and industry conferences, increasing brand visibility and driving engagement with key B2B partners. Revamped digital marketing strategies, including SEO, PPC, and LinkedIn campaigns, resulting in a 50% increase in website traffic and a 100% growth in sales leads.

Orchestrated field marketing efforts across 30+ international markets, managing logistics for major global events and webinars that improved customer engagement by 20%. Leveraged digital marketing and social media strategies to increase lead generation by 200% and enhance brand presence in key target markets.

Developed and executed ABM campaigns targeting enterprise accounts, resulting in a 30% increase in qualified leads and enhanced conversion rates. Managed content syndication and social media strategies, boosting engagement and visibility among key decision-makers in B2B markets.