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Jackly Masengi

@jacklymasengi

Senior Graphic Designer with 19+ years of experience in branding, marketing, social media & AI-assisted creative production.

Indonesia

Message

What I'm looking for

I'm looking to create strong visual communication across branding, campaigns, social media, print, marketing, and event design, while applying AI-assisted production with hands-on art direction and final design control.

I've delivered visual communication for the Provincial Governments of North Sulawesi and Manado, including social media, public information, large-format materials, event communications, and institutional identities. My UI/UX work for the PANADA geospatial application contributed to recognition in the Bhumandala Awards and Indonesia's Top 99 and Top 45 Public Service Innovations in 2019.

At Paradise Hotel Golf & Resort, I create campaign-ready marketing and social media visuals for hospitality, golf, dining, and recreation. I combine AI-generated and enhanced assets with hands-on Photoshop compositing, retouching, typography, layout, and final artwork production.

Across hotel, technology, government, event, and corporate projects, I've built brand identities, logos, pitch decks, company profiles, print collateral, billboards, banners, and digital interfaces. I also taught Visual Communication Design and Digital Marketing at Politeknik Negeri Manado, translating design principles into practical student projects.

My early foundation in architecture and technical drawing helps me turn complex requirements into clear, practical visual solutions. I retain human art direction and production control while using generative AI to explore and develop visual assets.

Experience

Work history, roles, and key accomplishments

Current

Creative Designer

Current

PT. Maesalab Tech Indonesia

Jan 2017 - Present (9 years 8 months)

Provide ongoing creative design support for a project-based technology company delivering software, geospatial, student management, and other digital application projects. Manage company social media and visual communication requirements.

Graphic Design Social Media Design Presentation Design Pitch Decks Company Profile Branding

Graphic Designer / Social Media Creative

Paradise Hotel Golf & Resort

Aug 2025 - Mar 2026 (7 months)

Developed graphic design and social media content for hotel, golf, recreation, food and beverage, and hospitality marketing activities. Integrated AI-assisted image generation and enhancement into the commercial design workflow.

Graphic Design Social Media Design AI Image Generation Image Quality Enhancement Photoshop Typography Layout Branding

Freelance Graphic Designer / AI-Assisted Creative Development

Freelance

Feb 2025 - Aug 2025 (6 months)

Completed freelance graphic design projects during the transition from government employment to independent creative work. Integrated generative AI into visual asset production and creative exploration while retaining manual design and art direction.

Graphic Design Generative AI Prompt Development Prompt Refinement AI Image Generation Photoshop Adobe Illustrator Art Direction

Graphic Designer / UI/UX Designer

Biro Umum - Pemerintah Provinsi Sulawesi Utara

Jan 2020 - Jan 2025 (5 years)

Served as a graphic designer supporting the Unit Layanan Administrasi and broader visual communication requirements of the Provincial Government. Designed UI/UX for eLAN, an internal Provincial Government application used for administrative correspondence.

Graphic Design UI UX Design Social Media Design Large format print design Print Production Logo Design Visual Guidelines

Industry Lecturer - Graphic Design & Digital Marketing

Politeknik Negeri Manado

Jan 2022 - Dec 2024 (2 years 11 months)

Taught Visual Communication Design and Digital Marketing in the Marketing Management program. Developed course syllabi, learning objectives, course materials, and assessment criteria for both subjects.

Teaching Curriculum Development Visual Communication Design Digital Marketing Photoshop

Graphic Designer / Web Design Graphic

Dinas Komunikasi, Informatika, Persandian dan Statistik - Pe

Jan 2019 - Dec 2020 (1 year 11 months)

Managed and improved the visual communication of the Provincial Government of North Sulawesi social media presence. Served as the primary design specialist within the five-person Technical Expert group.

Graphic Design Social Media Design Large format print design Print Production Visual Consistency Visual Hierarchy

UI/UX Designer / Graphic Designer - BIG DATA Team

BAPELITBANGDA - Pemerintah Kota Manado

Jan 2018 - Dec 2019 (1 year 11 months)

Designed the visual interface and frontend layout of PANADA, a government geospatial data application. Designed PANADA's logo and visual identity guidelines.

UI UX Design Graphic Design Logo Design Visual Identity Frontend Layout Presentation Design

Graphic Designer

Dinas Komunikasi dan Informatika - Pemerintah Kota Manado

Jan 2017 - Dec 2018 (1 year 11 months)

Developed visual communication materials for government social media, public announcements, commemorative events, and institutional communication. Worked as the second designer alongside the Lead Designer for Manado Fiesta, a major national-scale tourism and cultural event.

Graphic Design Social Media Design Large format print design Print Production Event Design

Graphic Designer

Sintesa Peninsula Hotel

Jan 2014 - Dec 2017 (3 years 11 months)

Served as the sole in-house Graphic Designer, independently handling the hotel's day-to-day graphic design requirements across departments. Designed posters, flyers, brochures, marketing collateral, menus, social media content, and promotional materials.

Graphic Design Print Design Social Media Design Marketing Collateral Menu Design Brochure Design

Site Manager / Architectural Drafting Support

PT. Multi Miracle Design & Construct

Jan 2012 - Dec 2014 (2 years 11 months)

Supervised the on-site execution of two luxury residential construction projects. Interpreted architectural working drawings and provided construction instructions based on project plans.

Site management architectural drafting Autocad Construction Supervision Cost Estimation and Calculation

Customer Care / Graphic Design & Corporate Communication Support

PT. Sarijasa Transutama

Jan 2010 - Dec 2012 (2 years 11 months)

Managed customer care activities and shipment-related information for an international freight forwarding company. Expanded responsibilities into graphic design and corporate communication after management recognized design capabilities.

Customer Service Graphic Design Corporate Communications Social Media Management Excel

Finance Staff / Promotional Graphic Designer

Bordir

Jan 2009 - Dec 2010 (1 year 11 months)

Managed financial reporting requirements involving multiple retail tenants. Developed promotional materials including brochures, flyers, posters, banners, X-banners, and exhibition materials.

Financial Reporting Graphic Design Promotional Materials Brochure Design flyer design Banner Design

Architecture Project Assistant / Graphic Designer

Crossroad Studio

Jan 2006 - Dec 2009 (3 years 11 months)

Worked within an architecture studio environment while studying Architecture at Sam Ratulangi University. Assisted with residential, commercial, renovation, and shop-house projects.

Architectural Drawing Floor Plans Site Planning Construction Detailing Graphic Design Logo Design

Freelance Graphic Designer

GIGACOM Ternate

Maintained an ongoing freelance relationship with GIGACOM Ternate for approximately six years. Developed visual assets according to recurring commercial and communication requirements.

Graphic Design Visual Assets Commercial Design