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Marco Dela Torre

@marcodelatorre

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Brand and campaign planning leader specializing in online-to-offline strategy that grows brands.

Indonesia

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What I'm looking for

I’m looking to lead brand and campaign planning work that connects digital insights to online-to-offline growth, guiding teams through strategy, creative direction, and activation ideas that deliver clear results for clients.

I bring over 20 years of experience in branding and marketing across both agency and client-side roles. I started as a digital designer, then transitioned into strategic planning—always focused on the most effective path to achieving client objectives.

As Head of Planning at IRIS NavaPlus (March 2022 – March 2026), I lead a team of strategic planners to optimize and grow ongoing client endeavors. I specialize in brand and campaign strategy, with a clear online to offline perspective.

Previously, I served as Innovation lead at Dentsu Mcgarrybowen (Jul 2019 – Dec 2021), consulting on digital strategy and content creation and activation ideation for local and multinational clients. Earlier roles as Associate Creative Director at Havas Worldwide and Digital Creative Head at Advantage Advertising strengthened my ability to align digital creative execution—social media, online advertising, and digital games—with strong strategy.

Experience

Work history, roles, and key accomplishments

Head of Planning

Iris NavaPlus

Mar 2022 - Mar 2026 (4 years)

Led a team of strategic planners to optimize and grow client engagements for Philips, Monash University, Singapore Tourism Board, and Sosro. Developed brand and campaign strategy across online-to-offline perspectives.

Brand Strategy Campaign Planning Strategic Planning Client Account Management Team Leadership Marketing Strategy

Innovation Lead

Dentsu Mcgarrybowen

Jul 2019 - Dec 2021 (2 years 5 months)

Advised clients on digital strategy and content creation, and ideated activation concepts for campaigns. Worked with Ajinomoto, Kao, Mobile Premier League, Generali, Unilever (Korea Glow), and GAIN.

Digital Strategy Content Creation Campaign Development Cross Channel Marketing Client Advisory

Associate Creative Director

Havas Worldwide

Aug 2015 - Apr 2019 (3 years 8 months)

Oversaw Jakarta digital design output across social media, online advertising, digital games, and other paid/owned digital mediums. Led delivery for Pizza Hut, GSK, Godrej, and Garuda Indonesia.

Social Media Creative Online Advertising

Digital Creative Head

Advantage Advertising

Feb 2013 - Jun 2015 (2 years 4 months)

Served as art director and graphic designer for Advantage Indonesia’s digital arm, creating web and digital counterparts for campaigns. Designed the company website and supported clients including Darya Varya, Godrej, and Soho Global Health.

Art Direction Graphic Design Web Design Creative Production Adobe Creative Suite

Media Designer

Fairfax Media

May 2012 - Feb 2013 (9 months)

Provided project-based support to CIO New Zealand’s editor on media presentations and events. Contributed to creative production for multiple event and presentation needs.

Media Presentation Support event support Creative Production Graphics Design

Digital Marketing Creative Head

DuPont

Oct 2007 - Mar 2012 (4 years 5 months)

Oversaw a growing graphics and marketing division of designers, copywriters, and web developers. Delegated and coordinated work with a US-based home office from the Manila team.

Team Management Creative Direction Graphic Design Web Development Liaison