At Newfold Digital, I own monetisation, compliance, and domain discovery products across APAC and global brands. I aligned a team of 30+ across development, marketing, and sales to build a domain trademark protection feature that drove $2M in incremental YoY revenue.
I also improved credit card Auto-Renewal rates by 16% across APAC brands and helped increase premium domain sales by $600K YoY. I’ve used AI-assisted tools including Claude and Cursor to design hi-fi prototypes and accelerate product validation.
At Ninjacart, I built a 0-to-1 fintech vertical embedded in its B2B agri-supply chain, scaling it across 7 cities and reaching $27M ARR. I designed payment, disbursement, and reconciliation flows through API integrations with NBFCs and other financial partners.
My earlier work at NatWest Group included building an internal financial dashboard and migrating a financial calculator from Java to Python. My user research foundation includes three peer-reviewed ACM CHI publications on sensor UX, haptic accessibility, and on-skin notifications.
