Open to opportunities

Viviana Carballo Perez

@vivianacarballoperez

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Experienced commercial leader specializing in strategy and innovation.

Costa Rica

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What I'm looking for

I am seeking a role that fosters innovation and strategic growth in a dynamic environment.

As a seasoned professional with a focus on strategy, commercialization, and leadership, I have successfully driven growth and innovation in the fast-moving consumer goods (FMCG) sector. My experience includes leading category development and optimizing commercial strategies to enhance brand presence and sales performance across Central America.

At Cía. De Galletas Pozuelo, I spearheaded the expansion of our product portfolio, significantly increasing active lines in key supermarkets and enhancing our market coverage. My strategic initiatives have resulted in successful brand positioning and sustainable growth, particularly in launching new products in competitive markets.

Throughout my career, I have demonstrated a strong ability to manage supply chains, improve profitability, and develop high-performing teams. My analytical skills and data-driven decision-making have consistently led to improved operational efficiencies and substantial returns on investment.

Experience

Work history, roles, and key accomplishments

Current

Gerente Canal Moderno

Current

Cía. De Galletas Pozuelo

Jun 2024 - Present (1 year 3 months)

Led the expansion of the cookies, snacks, and chocolates portfolio across Central America, increasing active lines in key supermarkets and enhancing regional coverage. Designed and implemented the market entry strategy for a new pet food brand, successfully positioning it in major retail chains like Walmart.

Portfolio Management Commercial Strategy Positioning)Innovation Management Financial Control

Gerente Comercial de País

Walmart México y Centroamérica

Jan 2020 - May 2024 (4 years 4 months)

Managed the supply chain during the pandemic, optimizing activities from supplier negotiation to final product delivery in stores. Analyzed and forecasted financial statements to guide strategic decision-making, achieving triple-digit sales growth.

Supply Chain Management Financial Planning Corporate Strategy Commercial Strategy Talent Management Market Analysis Data Driven Decision Making

Comprador local Alimentos Secos

Walmart México y Centroamérica

Dec 2015 - Dec 2019 (4 years)

Formulated long-term strategic plans, identifying goals and defining category strategies to achieve them. Conducted market analysis, including competitor evaluation and trend assessment, to identify opportunities and threats.

Strategic Planning Market Analysis Sales Strategy Development Key Account Management Competitor Research Data Driven Decision Making Category Management

Education

Degrees, certifications, and relevant coursework

INCAE Business School

Executive MBA, Business Administration

2023 - 2023

Focused on developing strategic leadership skills, commercialization, innovation, business intelligence, and analytics. This program enhanced my capabilities in driving business growth and making data-driven decisions.

Universidad Latina de Costa Rica

Bachelor of Business Administration, Business Administration

2012 - 2018

Specialized in Finance, gaining a strong foundation in financial analysis, strategic planning, and business management. This degree provided essential skills for understanding market dynamics and optimizing financial performance.