Open to opportunities

Edwin Ruiz

@edwinruiz

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Líder estratégico de marketing con más de 8 años de experiencia.

Costa Rica

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What I'm looking for

Busco un entorno colaborativo donde pueda aplicar mis habilidades en marketing digital y liderazgo, contribuyendo al crecimiento y la innovación de la empresa.

Soy un líder estratégico de marketing con más de 8 años de experiencia en la conceptualización y ejecución de campañas 360, abarcando digital, tradicional, redes sociales, OOH, radio y TV. He organizado equipos multidisciplinarios y campañas publicitarias para Centroamérica, gestionando presupuestos y optimizando la inversión para maximizar el ROI. Mi enfoque en el análisis de datos y la automatización con IA ha permitido tomar decisiones estratégicas que han fortalecido marcas y aumentado ventas.

En mi rol como Coordinador de Diseño y Fotografía Digital en Walmart, dirigí equipos para crear contenido digital de alta calidad para eCommerce, mejorando la coherencia de la marca y la experiencia del usuario. Además, he coordinado agencias externas y he implementado contenido en plataformas digitales, optimizando la experiencia del cliente. Mi habilidad para diseñar e implementar estrategias omnicanal ha generado un impacto tangible en el negocio.

Con una Maestría en eCommerce y Marketing Digital en curso, así como una sólida formación en diseño gráfico y ciencias de la computación, estoy comprometido con la innovación y la transformación digital en el marketing. Busco seguir impulsando estrategias que optimicen operaciones y mejoren la conversión en el sector retail.

Experience

Work history, roles, and key accomplishments

Marketing BI

Kravas

May 2024 - Present (1 year 2 months)

Organized multidisciplinary teams and 360 advertising campaigns for Central America (radio, TV, OOH, social media). Managed marketing budgets, optimizing investment and maximizing ROI. Analyzed data and reports for strategic decision-making.

Marketing Strategy Campaign Management Budget Management ROI Optimization Data Analysis Strategic Planning

Digital Design and Photography Coordinator

Walmart de México y Centroamérica

Dec 2022 - Present (2 years 7 months)

Directed design and photography teams, creating high-quality digital content for eCommerce, ensuring brand consistency and optimal UX. Administered visual assets, improving efficiency in campaigns. Managed digital content projects from planning to implementation within deadlines and budget.

Digital Content Creation Ecommerce UX Design Asset Management Project Management Team Leadership Process Automation

Digital eCommerce Content Coordinator

Operations Vendor, Walmart Centroamérica

Jan 2021 - Present (4 years 6 months)

Coordinated external agencies for digital eCommerce content, including banners, photos, and icons. Implemented content on digital platforms, optimizing the customer experience. Developed product catalogs for Last Mile apps (Rappi, Hugo, Pedidos Ya).

Ecommerce Quality Control Social Media Management

Chief Graphic Designer

Walmart CAM

Jan 2019 - Present (6 years 6 months)

Led the design team for the retail sector of Walmart Central America, covering Digital Marketing, social media, OOH, POP, BTL, press, radio, and TV. Ensured all design outputs aligned with brand guidelines and marketing objectives.

Graphic Design Digital Marketing Social Media OOH POP BTL Marketing Team Leadership Brand Guidelines

Digital Design and Marketing Manager

Life Print CR

Developed and implemented digital marketing strategies to boost client visibility, web traffic, lead generation, and conversions. Utilized SEO, SEM, social media, email marketing, and content marketing techniques.

Digital Marketing SEO SEM Social Media Marketing Email Marketing Content Marketing Lead Generation

Education

Degrees, certifications, and relevant coursework

EUDE Business School

Master's Degree, eCommerce and Digital Marketing

2024 - 2025

Pursued a Master's degree focusing on eCommerce and Digital Marketing. Gained advanced knowledge in online business strategies and digital promotional techniques.

Tecnológico De Costa Rica

Specialization, Community Manager

2020 - 2020

Completed a specialization in Community Management. Developed skills in managing online communities and engaging with audiences on digital platforms.

Universidad Centroamericana UCA

Bachelor's Degree, Graphic Design

2011 - 2017

Obtained a Bachelor's degree in Graphic Design. Focused on visual communication principles, design software proficiency, and creative problem-solving.