Looking for a job

Eduardo Abaunza

@eduardoabaunza

Growth-oriented executive with 18+ years leading commercial, marketing, business transformation and general management functions across LATAM.

El Salvador

Message

What I'm looking for

I'm seeking executive roles that can be remote or hybrid, and I'm open to relocating to Michigan. I require employer visa sponsorship.

At ALIMPOR, I founded and lead an imported food and beverage company, overseeing strategy, finance, commercial operations, sourcing, and business development.

At MultiMoney Central America & Mexico, I led regional marketing, customer acquisition, branding, CRM, and growth strategy across four countries.

At hugo Technologies, I led 50+ professionals and a US$9.2M marketing budget. I delivered increases in active, new, and recovered users, and launched hugoPrime.

At Grupo Ternova, I held full P&L leadership, delivering +122% revenue and +398% EBITDA while growing market share from 20% to 46%. I also secured a Walmart partnership that generated US$3.5M in annual revenue in its first year.

Experience

Work history, roles, and key accomplishments

Current

Founder & Managing Director

Current

ALIMPOR

Jan 2024 - Present (2 years 10 months)

Founded and led an imported food and beverage company, overseeing strategy, finance, commercial operations, sourcing, and business development.

Business Strategy Finance Commercial Operations Sourcing Business Development

Chief Marketing Officer

MultiMoney Central America & Mexico

Jan 2023 - Dec 2024 (1 year 11 months)

Led regional marketing, customer acquisition, branding, CRM, and growth strategy across four countries.

Marketing Customer Acquisition Branding CRM Growth Strategy

Regional Marketing Director & Regional Commercial Director

hugo Technologies

Jan 2020 - Dec 2022 (2 years 11 months)

Led 50+ professionals and a US$9.2M marketing budget, delivering increases in active, new, and recovered users, and launched hugoPrime.

Marketing Budget Management Team Leadership User Growth Product Launch

Regional Sales Director & Regional Marketing Manager

Grupo Ternova

Jan 2016 - Dec 2020 (4 years 11 months)

Held full P&L leadership, delivering +122% revenue and +398% EBITDA, and grew market share from 20% to 46%. Secured a Walmart partnership generating US$3.5M annual revenue in year one.

P&L management Sales Marketing Partnership Development Market Share Growth

Progressive Leadership Roles

SABMiller

Jan 2008 - Dec 2015 (7 years 11 months)

Advanced through Revenue Growth Management, Trade Insights, Consumer Insights, Brand Management, and Global Brands leadership roles over nearly 8 years.

Revenue Growth Management Trading Insights Consumer Insights Brand Management Global Brands