Vishesh Kurapatti
@visheshkurapatti
I build personalized Salesforce Marketing Cloud campaigns, journeys, and data-driven automations.
IndiaWhat I'm looking for
I've supported Salesforce Marketing Cloud implementation and migration at ZS Associates for Travere Therapeutics, helping transition email operations from legacy platforms while contributing to data models, consent management, Business Unit setup, campaign activation, and governance documentation. I also automated campaign target-file generation and SFTP transfers for Teva Pharmaceuticals, reducing processing time by approximately 98%.
Previously at Marquery Technologies, I built and tested personalized email templates, audience segments, automations, and multi-step customer journeys for Sobeys and Air Canada Rouge. My work uses Email Studio, Journey Builder, Automation Studio, AMPscript, SQL, HTML, CSS, Salesforce CRM, and Data Cloud to support compliant, personalized engagement across email, SMS, and push.
Experience
Work history, roles, and key accomplishments
Supported Salesforce Marketing Cloud implementation and migration for Travere Therapeutics, including data migration, consent management, and journey configuration. Also supported campaign data management and SFMC activation for Teva Pharmaceuticals, automating target-file generation and reducing processing time by approximately 98%.
Salesforce Marketing Cloud QA
Marquery Technologies Private Limited
Sep 2023 - Nov 2025 (2 years 2 months)
Implemented Salesforce Marketing Cloud for a global supply chain and retail management company, achieving 28% engagement uplift and 35% loyalty reactivation. Also implemented SFMC for an airline to automate customer engagement across email, SMS, and push, improving loyalty retention and revenue growth.
Education
Degrees, certifications, and relevant coursework
University of Strathclyde
Master of Science, Marketing
Completed a Master of Science in Marketing from the University of Strathclyde in 2023.
MIT World Peace University
Bachelor of Business Administration, Business Administration
Completed a Bachelor's in Business Administration from MIT World Peace University in 2021.
Salesforce
Salesforce Marketing Cloud Email Specialist, Marketing Cloud
Earned the Salesforce Marketing Cloud Email Specialist certification.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Skills
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