Open to opportunities

Ravi Raja User

@ravirajauser

SFMC Email Marketing Specialist engineering scalable lifecycle journeys with Journey Builder, AMPscript, SQL segmentation, and APIs.

India

Message

What I'm looking for

I’m looking to engineer scalable Salesforce Marketing Cloud lifecycle programs—journeys, automation, and dynamic personalization—using SQL segmentation and AMPscript/SSJS, to drive measurable uplift (opens, clicks, revenue) for enterprise audiences.

I’m a 4x Salesforce Certified SFMC Specialist with 4+ years of experience engineering high-performing lifecycle marketing programs for enterprise databases up to 5M+ subscribers. I’ve driven measurable impact—35% reduction in deployment time, 30% lift in open rates, and 20% increase in campaign-driven revenue—by combining technical development with campaign strategy.

As an advanced SFMC developer, I build and optimize Journey Builder and Automation Studio workflows using AMPscript, SSJS, and complex SQL segmentation. I also bridge complex data-lake activation layers with CRM networks using REST/SOAP APIs, and I collaborate cross-functionally to deliver precision audience targeting, dynamic personalization, and continuously improved customer journeys.

Experience

Work history, roles, and key accomplishments

SFMC Email Marketing Specialist

Delve Deeper

Jun 2025 - Apr 2026 (10 months)

Managed enterprise email campaigns for a 5M+ subscriber base, improving open rates by 25% and click-through rates by 15%, and partnering with sales to increase lead generation by 20%. Built Automation Studio workflows with SQL segmentation, AMPscript-driven dynamic personalization, and CloudPages landing pages to reduce deployment time by 35%.

Automation Studio SQL AmpScript Email Studio Data Extensions Segmentation Personalization HTML CSS JavaScript A B Testing Lifecycle Marketing Audience Segmentation Analytics Builder Form Validation

SFMC Email Developer

LTIMindtree

Feb 2022 - Jun 2025 (3 years 4 months)

Executed targeted SFMC email campaigns, improving customer retention by 15% and growing the subscriber base by 10% within the first year. Delivered 200+ end-to-end email campaigns with 98% on-time delivery, implemented AMPscript dynamic personalization, and ran A/B tests that increased open rates by 30%, click-through rates by 18%, and campaign-driven revenue by 20%.

AmpScript Email Development Landing Pages Audience Segmentation Automation Studio SQL Data Extensions Merge Field Logic Personalization A B Testing Analytics Builder QA UAT

Education

Degrees, certifications, and relevant coursework

Jawaharlal Nehru Technological University Kakinada

Bachelor of Technology, Mechanical Engineering

Completed a B.Tech in Mechanical Engineering at JNTUK, then transitioned into digital marketing through structured self-study and Salesforce certifications focused on Marketing Cloud automation and campaign engineering.