Dyon Andaru
@dyonandaru
I build consumer-goods brands through product launches, trade marketing, and performance-driven retail growth.
IndonesiaWhat I'm looking for
At PT Indo Emkay Abadi, I've led go-to-market for 30 SKUs across five product families, growing monthly company revenue from Rp 3B to Rp 12.5B within six months. I manage a nine-person team and Rp 4B annual budget across ATL, BTL, digital, trade marketing, and retail activation.
I've expanded Emkay's retail coverage to 250+ stores nationwide and built store-level programs that lifted sell-through by about 30%. Previously, I raised property leads by 40% at Guna Berkah Propertindo and managed campaign, content, social, event, and lead-generation work across 12 residential projects.
My experience also includes e-commerce and agency campaigns across Meta, Shopee, Tokopedia, TikTok, and Google, averaging 8x ROAS across brands. I bring product planning, pricing, positioning, partnerships, and sales alignment from consumer goods, property, technology, and startup work.
Experience
Work history, roles, and key accomplishments
Brand Manager
PT Indo Emkay Abadi
May 2024 - Present (2 years 4 months)
Grew total company revenue from Rp 3B to Rp 12.5B in monthly average within six months by pairing launch campaigns with trade marketing and store-level activation. Owned go-to-market for 30 SKUs across five product families in 12 months, from product concept and pricing to campaign rollout and retail execution.
Brand Manager
Guna Berkah Propertindo (Isykariman Property)
Oct 2023 - Apr 2024 (6 months)
Ran monthly campaign calendars tied to sales targets and raised total leads by 40%. Built brand identity systems and marketing guidelines for 12 residential projects, putting digital and on-ground work under one playbook.
Brand Specialist
Fortius Distributions Indonesia
May 2023 - Oct 2023 (5 months)
Ran content, KOL, and rebrand work for six client brands, including 30 TikTok videos a month for Iron Factory and KOL management for Indonesia's largest cashew maker. Ran campaigns and ads for agency clients across Meta, Shopee, and Tokopedia, averaging 8x ROAS across brands.
Hit over 120% of monthly quota consistently through structured pipeline management and data-led lead qualification. Built outbound go-to-market plays with marketing and BD.
Business Development
Winner Technology
Mar 2020 - Jul 2022 (2 years 4 months)
Owned product planning, go-to-market strategy, and partnerships, reaching Rp 1B in total transaction value in the first year.
Education
Degrees, certifications, and relevant coursework
MarkPlus Institute
Brand Management, Brand Management
Grade: 9.0/10
Completed Brand Management certification with a score of 9.0/10 in 2025.
Institut Teknologi Bandung
Bachelor of Management, Management
Bachelor of Management from the School of Business and Management at Institut Teknologi Bandung, completed in 2020.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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