Silvi Arifani

Worked as Head of Brand Marketing at GSM - Green SM.

Led Brand and Marketing Strategy for Lazada Indonesia and Malaysia, driving integrated, insight based marketing that delivers measurable impact on brand and commercial.

- Led end-to-end brand and campaign strategy, covering brand positioning, value proposition, campaign architecture, budgeting, creative direction, and full-funnel execution across paid, owned, and earned channels.

- Translated co

Worked as Brand Marketing, Senior Manager (Indonesia) at Lazada.

Led brand strategy, positioning, portfolio strategy, and integrated campaign planning for vivo Mobile Indonesia, supporting business growth and premium brand transformation.

- Led the launch strategy for vivo’s premium flagship line, strengthening brand credibility, premium perception, and market traction.

- Developed marketing plans aligned with global brand direction, while tailoring localizat

Managed Brand Research and Brand Strategy functions, overseeing consumer insights, brand health analysis, and strategic development for overall brand initiatives.

- Led end-to-end research projects to address key brand and business objectives, ensuring high-quality and actionable insights.

- Synthesized research findings into clear brand strategy recommendations, informing product positioning, c

Led consumer insights and strategic research projects for multi-million-dollar key accounts across Tobacco, FMCG, E-commerce, Telecommunications, and Travel, including Philip Morris International/Sampoerna, Indofood, Telkomsel, Traveloka, and other leading clients.

- Managed end-to-end research projects, from proposal development, study design, questionnaire creation, project management, analysis

Worked as Senior Research Executive at NielsenIQ.

Built a strong foundation in quantitative research, consumer behavior, data analysis, and insightful findings across FMCG, tech, aviation, and retail industries.

- Led end-to-end quantitative research studies, from questionnaire development and fieldwork coordination to data analysis, reporting, and client presentation.

- Supported research programs across Brand Health, U&A, Segmentation, Campai

Worked as Quantitative Research Executive at Kadence International.

Early retail operations exposure covering inventory flow, merchandising performance, product availability, and in-store execution.

Studied Animal Production and Technology with a focus on food processing (i.e., milk pasteurization, meat processing, yoghurt formulation). Gained strong analytical and quantitative skills through coursework in calculus and statistics, applying methods such as ANOVA for product analysis and research. Developed a foundation in scientific thinking, data interpretation, and structured problem-solving