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Vinicius Baden

@viniciusbaden

Brazil go-to-market & B2B tech sales consultant: public sector, market research and AI for business. Part-time, evenings (UTC-3).

Brazil

Message

What I'm looking for

I’m available for contract or part-time work, in the evenings Brasília time, with an asynchronous work arrangement.

I help technology companies sell in Brazil, especially to the public sector.

For 23 years I have sold enterprise software, cloud and IT services in Brazil, mostly to federal government agencies in Brasília. I was Territory Sales Manager Brazil at Ivanti (LATAM), and before that I worked at SoftwareONE, G&P, Stefanini and TOTVS. Today I am Solutions Sales Specialist at Liberty, pricing and proposing multi-million cloud, cybersecurity and digital health projects.

How I can help:

• Brazil market entry: target market mapping, ideal customer profile, partner and reseller selection

• Public sector go-to-market: how the Brazilian government buys (Law 14.133, price registration agreements, public tenders), pricing and proposals for IT bids

• Market research in Brazil: segments, competitors, channels and product acceptance

• AI for business: use cases, solution specification, pricing and business case

• B2B prospecting in Portuguese and Spanish

I also lead Fluxware Tecnologia, a Brazilian team of developers and data, AI and cybersecurity specialists that delivers fixed-scope projects.

Languages: Portuguese and Spanish (native). English for written communication; calls preferably in Portuguese or Spanish.

Availability: part-time, evenings, Brasília time (UTC-3). Contract or project work, asynchronous.

Experience

Work history, roles, and key accomplishments

Current

Solutions Sales Specialist

Current

Liberty

Jul 2026 - Present (3 months)

Pre-sales, solution specification, pricing and proposals for public sector and healthcare clients. Priced multi-million cloud, cybersecurity and digital health projects, including a sovereign cloud and AI project for a federal regulatory agency and a SOC, Red Team and AppSec service for a federal agency.

Pre Sales Solution Specification Pricing Proposals Public Sector Healthcare Cloud Computing Cybersecurity AI SOC Red Team Application Security Lei 14.133 2021 Go No Go Decision Making AI Agents

Current

Founder

Current

Fluxware Tecnologia

Jun 2026 - Present (4 months)

Founded and leads a technology consultancy delivering fixed-scope projects with a team of developers and data, AI and cybersecurity specialists. Developed product strategy, pricing and go-to-market for an IT governance platform.

Consulting Product Strategy Pricing Go To Market IT Governance Project Delivery

Territory Sales Manager Brazil

Ivanti

Jan 2024 - Dec 2025 (1 year 11 months)

Built Ivanti's commercial operation in Brazil, including sales processes, go-to-market and public sector business development. Recruited and enabled a partner ecosystem and managed high-value government accounts.

Sales Go To Market Partner Ecosystem Public Sector Account Planning Consultative Sales UEM Endpoint Security ESM ITSM Dex ITAM Vulnerability Management

Business Development Manager / Account Manager

SoftwareONE

Jun 2021 - Jan 2024 (2 years 7 months)

Drove business development in the Midwest, North and Northeast regions, serving federal government and large enterprise accounts. Led joint initiatives with partners and delivered executive presentations on cloud, modernization and security.

Business Development Account Management Cloud Computing AWS Azure GCP SAP Migration Data Analysis Security Partnership Management

Regional Business Development Manager

G&P

Mar 2020 - Jun 2021 (1 year 3 months)

Developed new business with federal government clients in the Midwest, North and Northeast, focusing on cross-selling and upselling in strategic accounts with pre-sales and partners.

Business Development Public Sector Cross Selling Upselling Oracle CX Oracle Database Analytics BPM Software Factories ITSM IAM LGPD

Commercial Development Director

Infodrive Tecnologia

Jan 2017 - Mar 2020 (3 years 2 months)

Led market entry and growth, building alliances with vendors, distributors and integrators, and managing sales, pre-sales, post-sales and delivery teams. Negotiated with C-level executives in enterprises and public agencies.

Market Entry Channel Development Sales Management Team Leadership Negotiation Sophos Kaspersky Symantec Arcserve Veritas Bomgar Varonis Microsoft

Business Account Manager

Allen Soluções em Tecnologia

Aug 2012 - Jan 2017 (4 years 5 months)

Managed strategic public sector accounts, including ANA, ANVISA, Central Bank of Brazil, and Federal Police. Handled requirements gathering, solution design, proposals, tenders and contract management.

Account Management Public Sector Requirements Gathering Solution Design Proposals Tendering Contract Management Microsoft Symantec McAfee EMC Checkpoint Varonis

Business Account Manager

Stefanini

Jan 2010 - Dec 2012 (2 years 11 months)

Managed business unit, public tenders and contract financial management. Oversaw software factory, service desk, ITSM, managed services and SAP solutions.

Business Unit Management Public Tendering Contract Management Software Factories Service Desk ITSM Managed Services SAP