Vince Tiu

I am an experienced Ecommerce Operations Manager with a proven track record of driving operational excellence and optimizing online experiences. My expertise lies in leading and scaling teams, streamlining processes, and implementing innovative solutions that enhance customer satisfaction and revenue growth. I am passionate about leveraging technology and user-centered design to achieve operational efficiency and deliver exceptional customer experiences.

In my current role at Balsam Brands, I successfully led a team of eCommerce Specialists, achieving a remarkable 233% team growth over three years. I have driven strategic project execution, from new product launches to tech stack upgrades, focusing on operational efficiency and enhancing customer engagement. My leadership has contributed to significant improvements, including a 24% increase in conversion rates and maintaining 100% employee retention year-over-year.

Throughout my career, I have developed comprehensive quality control measures, implemented automation initiatives, and spearheaded sitewide optimization projects that have greatly enhanced website performance. I am committed to fostering a collaborative and high-performing environment, mentoring my team to achieve their best while driving meaningful process changes that align with user needs and current design trends.