Open to opportunities

Patricia Maye Balana

@patriciamayebalana

Message

I am a results-driven e-commerce and digital marketing professional focused on marketplace growth and client success.

Philippines

Message

What I'm looking for

I seek a client-facing e-commerce management role where I can drive marketplace growth through data-driven strategies, cross-functional leadership, and campaign optimization in an ROI-focused team.

I am a results-driven e-commerce and digital marketing professional with hands-on experience managing client accounts and platform strategies across Shopee, Lazada, Zalora, TikTok Shop, and Shopify. I have driven revenue growth, improved conversion rates through UX optimization and promotional planning, and acted as the primary contact for key clients while delivering measurable ROI.

I analyze sales data to forecast trends and provide actionable insights, lead cross-functional projects to centralize best practices, and implement process automation to improve inventory forecasting and campaign execution. I thrive in fast-paced environments, prioritizing collaboration, strategic planning, and client success.

Experience

Work history, roles, and key accomplishments

Client Services Manager

Terranova - Red Selvage International

Jun 2024 - Mar 2025 (9 months)

Managed client accounts for Vans across Shopify, Shopee, Lazada, and Zalora, providing strategic inventory and campaign optimizations to drive sales performance.

Account Management Shopify Shopee Lazada Zalora Inventory Forecasting Client Relations Campaign Optimization Data Analysis

Platform Excellence Manager

Great Deals E-commerce Corp.

Jun 2023 - May 2024 (11 months)

Owned platform growth strategies and promotional calendars across TikTok and hyperlocal initiatives, coordinating platform and internal stakeholders to improve campaign ROI.

E commerce Strategy Campaign Management Inventory Management performance reporting Vendor Relations

Project Manager - Marketing Systems

Shopee Philippines Inc.

Mar 2023 - Apr 2023 (1 month)

Led topline planning and strategy for two Marketing Systems sub-teams, centralizing UX improvements and delivering monthly reports to senior management.

Project Management Roadmapping Reporting Stakeholder Management Asana Notion Team Leadership

Marketing Operations Analyst

Shopee Philippines Inc.

Sep 2020 - Aug 2021 (11 months)

Managed operational execution of marketing campaigns including landing pages, banners, and promotions, ensuring timely launches and smooth cross-team coordination.

Campaign Execution CMS Landing Pages Project Management Attention To Detail