Open to opportunities

Roshni Kavaiya

@roshnikavaiya

Message

Performance Marketing Specialist driving B2C lead generation with measurable ROI across Google Ads and Meta Ads.

India

Message

What I'm looking for

I’m looking for a performance-focused role where I can run and optimize Google Ads and Meta campaigns end-to-end, use GA4/GTM for tracking, and continuously improve CPA, lead quality, and ROI through data-led experimentation and scalable structures.

I’m a Performance Marketing Specialist with 4+ years of experience driving B2C lead generation campaigns with budgets up to $10,000 per month. I focus on campaign restructuring, CPA optimization, and scalable paid media growth using a performance-driven, data-led approach.

In my recent work, I generated 52 qualified leads in a single month by refining high-intent targeting and improving performance through bid strategy adjustments. I prioritize measurable ROI, conversion rate optimization, and ongoing iteration based on campaign results.

My toolkit includes GA4 analytics and Google Tag Manager implementation for tracking accuracy, along with audience segmentation, remarketing frameworks, and conversion rate optimization. I also strengthen campaigns by analyzing search terms to reduce irrelevant clicks and improve efficiency.

I’ve led and optimized Google Ads and Facebook/Instagram campaigns end-to-end—handling daily budget allocation, optimization, A/B testing for landing pages, and client reporting. I enjoy turning insights into action so campaigns stay scalable, structured, and results-focused.

Experience

Work history, roles, and key accomplishments

Google & Meta Ads Manager

Galaxy Sivtek

Aug 2023 - Jun 2024 (10 months)

Planned and directed Google Ads and Facebook/Instagram campaigns with ongoing daily budget allocation and optimization. Managed social media campaigns and performed search-term analysis using Google Tag Manager to reduce irrelevant clicks.

Google Ads Meta Ads Daily Budget Optimization Google Tag Manager Social Media Management

PPC Executive

iDigitalise Consultancy Pvt Ltd

Jan 2022 - Nov 2022 (10 months)

Planned and ran Google Ads and Facebook/Instagram campaigns, managing daily budget allocation and optimization. Conducted search-term analysis to reduce irrelevant clicks and supported PPC analytics using Google Analytics and Google Tag Manager.

Google Ads PPC Campaign Management Daily Budget Optimization Google Analytics Google Tag Manager Client Coordination

Digital Marketing Intern

Techchasmic

Jul 2021 - Oct 2021 (3 months)

Managed social media pages and supported campaign execution across social and e-commerce platforms. Used Facebook developer tools for listing and cataloging on e-commerce and worked on ongoing influencer/blogger relationship support.

Campaign Execution Microsoft Excel

Social Media Intern

Growthgroup

Oct 2020 - Mar 2021 (5 months)

Analyzed competitors’ ads, keywords, bids, and landing-page activities to support social and performance growth. Tracked and expanded social profiles while building relationships with key bloggers and influencers and designing social posts.

Keyword Analysis

Event Management Intern

Bunnybash

Dec 2019 - Sep 2020 (9 months)

Handled event-related work including balloon decoration and event props. Managed social media posting/sharing for official updates and coordinated event tie-ups with pre-schools, restaurants, and societies.

Event Coordination Partner Management