Shashi Swaraj

Managed Meta Ads for employment campaigns across metro, airport, and retail hiring categories, driving lead generation. Scaled ad spend into significant revenue and generated millions of link clicks through strategic optimization.

Improved operational reliability for Grasim's SBP chlorination drum maintenance by restructuring workflows and leading a 10-member team, reducing downtime from 6 days to 4 days. Reduced unplanned breakdown downtime by ~33% and scaled average monthly turnover from ₹60K to ₹2.5L.

Managed and optimized a paid advertising campaign for a Bluetooth device, reducing CPA from ₹250 to as low as ₹120 and generating ₹40,000+ in sales revenue from approximately ₹9,000 in ad spend, achieving a 4.4x+ ROAS. Also managed the Shopify-based e-commerce website and overall campaign execution.

Created and scaled GamerTracer.in, a meme blog website, to 64,000 unique users within 2 months by executing an end-to-end SEO strategy including on-page, off-page, keyword clustering, and internal linking.

Managed PPC campaigns across Google and Bing Ads for flight booking calls targeting a US audience. Generated over 500 qualified call leads with a 24.4% ROI through keyword optimization and landing page improvements.

Certified in Google Analytics (GA4) with practical knowledge of tracking website performance and analyzing user behavior.

Certified in LinkedIn Advertising Fundamentals with foundational knowledge of campaign setup and audience targeting.

Completed the Marketing Launchpad Program, gaining practical skills in marketing and advertising.

Completed 12th grade under the Jharkhand Board.

Completed 10th grade under the Jharkhand Board.