As a Freelance Performance Marketing Specialist, I plan and develop digital marketing strategies focused on customer acquisition, conversions, and business growth.
I manage and optimize Google Ads campaigns through campaign structure, keyword research, audience targeting, ad copy, and performance analysis. I monitor CTR, CPC, CPA, conversion rate, and ROAS to identify optimization opportunities.
For ecommerce marketing initiatives, I worked with Google Merchant Center and Shopping campaigns to improve product visibility and purchase intent. I also developed product-focused strategies aimed at increasing qualified traffic and conversions.
I developed SEO, content, and social media initiatives to strengthen online visibility and support customer acquisition. I also conducted competitor research and audience analysis to support stronger positioning and marketing communication.
