arpita mishra
@arpitamishra
Experienced digital marketing manager driving ROI-focused paid campaigns and SEO-driven growth.
IndiaWhat I'm looking for
I am an experienced Digital Marketing Manager with 8+ years leading paid ads, SEO, SMM, ORM, email and affiliate marketing for diverse clients. I have a track record of improving brand visibility, optimizing campaigns for maximum ROI, and coordinating cross-functional teams to deliver timely, data-driven marketing solutions.
My background includes managing large-scale paid media accounts, building and optimizing WordPress sites, training and leading teams, and producing actionable analytics and reporting. I thrive in fast-paced environments, prioritize clear client communication, and continuously adopt industry best practices to drive measurable growth.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Manager
Togwe Pvt. Limited
Nov 2024 - Present (10 months)
Managing fantasy sports clients and leading paid ad campaigns (Google Ads, Meta Ads) while overseeing team workflow, client relationships, hiring, lead generation coordination with sales, and reporting marketing performance to senior management.
Digital Marketing Manager
TDM
Aug 2023 - Nov 2024 (1 year 3 months)
Built and managed WordPress sites and marketing strategies that increased brand awareness, ran Facebook and LinkedIn ad campaigns to drive traffic and conversions, and executed SEO and email marketing to improve visibility and engagement.
WIManaged paid media campaigns for large regional clients using Facebook Business Manager, performed marketing data analytics, and supported SEO and web optimization efforts to improve client performance and reporting.
Team Leader - Digital Marketer
Crystal Hues Limited
Jun 2021 - Dec 2022 (1 year 6 months)
Led and trained interns and team members, coordinated cross-functional projects, set KPIs and reporting cadence, executed SEO and e-commerce initiatives, and organized events to boost engagement and sales.
SEO Executive
PCL Technology
Aug 2017 - May 2021 (3 years 9 months)
Executed SEO campaigns for international and domestic clients, performed keyword research, site audits, backlink acquisition, and monthly reporting using tools like Google Analytics, Search Console, Ahrefs, and Screaming Frog.
Education
Degrees, certifications, and relevant coursework
Madan Mohan Malaviya University of Technology
Bachelor of Technology, Engineering
Bachelor of Technology from MIT Moradabad affiliated with Gautam Buddha University.
Government Polytechnic, Hardoi
Diploma, Engineering/Technical
Diploma level technical education from Government Polytechnic under BTE Board Hardoi.
MVM School, Hardoi
High School (10th), Secondary Education
Completed Secondary education (10th grade) at MVM School, Hardoi.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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