Open to opportunities

Vijaykrishna Ravichandran

@vijaykrishnaravichan

Message

Results-oriented SaaS marketing leader with a passion for growth.

India

Message

What I'm looking for

I am looking for a role that allows me to leverage my expertise in SaaS marketing, drive growth, and collaborate with cross-functional teams in a dynamic environment.

I am a results-oriented SaaS marketing leader with over 12 years of experience in building and scaling marketing teams, driving demand generation, and optimizing go-to-market strategies. My passion lies in developing data-driven marketing programs that accelerate pipeline growth, improve brand positioning, and enhance customer engagement.

Throughout my career, I have established marketing functions from scratch, aligning them with sales and revenue teams to drive consistent growth. I have a strong background in multi-channel marketing, including content, digital, paid campaigns, and account-based marketing (ABM), which has supported high-growth SaaS companies. My expertise in crafting compelling positioning and messaging strategies has significantly improved product-market fit and increased conversion rates.

Experience

Work history, roles, and key accomplishments

Current

AVP, Marketing

Current

DemandFarm

Feb 2025 - Present (5 months)

Built and scaled marketing from scratch, driving a 60% increase in New Sales ARR within 12 months. Owned 100% of marketing-driven pipeline, fueling sales and revenue growth.

Marketing Strategy Demand Generation Pipeline Management Sales Enablement LinkedIn Ads ABM

Director of Marketing

DemandFarm

Oct 2023 - Present (1 year 9 months)

Increased lead volume & MQLs by 30%, optimizing inbound & outbound demand generation programs. Optimized SQL-to-win rate to 21.7%, improving deal velocity and sales efficiency.

Demand Generation Lead Management Inbound Marketing Outbound Marketing

Founder

SaaS&Effect (Consulting Practice)

Apr 2023 - Present (2 years 3 months)

Advised early-stage SaaS startups on GTM, demand marketing, and growth strategy. Developed positioning and messaging frameworks for clients, enhancing brand clarity and improving conversion rates.

GTM Strategy Growth Strategy Positioning)Messaging Conversion Rate Optimization

Group Product Marketing Manager

Growfin.ai

Dec 2021 - Present (3 years 7 months)

Owned the overall marketing strategy, managing a $40K monthly budget across paid, organic, and content marketing. Led a 3-member team across demand marketing, content, and visual design.

Marketing Strategy Budget Management Paid Marketing Organic Marketing Content Marketing Team Leadership

Head of Product Marketing

Borneo Inc.

Jul 2021 - Present (4 years)

Relaunched brand positioning & messaging, aligning with ICP preferences to increase engagement. Created sales enablement collateral, leading to a 10% improvement in high-touch sales closure rates.

Positioning)Messaging Sales Enablement Engagement Product Launch

Customer Marketer

Chargebee Inc.

Jul 2019 - Present (6 years)

Launched Subscription Academy, onboarding 1000+ enterprise users (ARR > $15M). Led product adoption & retention programs, driving an increase in upsell revenue.

Customer Marketing Retention Upselling Enterprise Sales User Onboarding

Product Marketer

Zoho Corp.

Jul 2015 - Present (10 years)

Managed full-funnel product marketing across awareness, acquisition, conversion, and retention. Mentored a 4-member team, helping drive a 100% revenue increase across 4 years.

Product Marketing Full Funnel Marketing Mentoring Revenue Aware

Education

Degrees, certifications, and relevant coursework

ICFAI Business School, Hyderabad

Master of Business Administration, Marketing

Grade: 8.7 CGPA (Top of the class, Sem 1)

Specialized in Marketing, achieving a CGPA of 8.7 and ranking at the top of the class in the first semester. This program provided a strong foundation in business principles and marketing strategies.

Anna University, Chennai

Bachelor of Engineering, Computer Science

Grade: 75% (Distinction)

Focused on Computer Science, achieving a score of 75% with Distinction. This degree provided a comprehensive understanding of computer science principles and engineering practices.