Open to opportunities

vighnesh Raman

@vighneshraman1

Programmatic marketing specialist at WPP Media (GroupM Nexus), automating campaign workflows and delivering a 2.1x conversion-rate lift.

India

Message

At WPP Media (GroupM Nexus), I built an automation to standardize naming conventions across brands and platforms, reducing manual errors and unifying dashboard reporting. I also standardized Creative Effectiveness reporting into a refresh-only Excel/Pivot template, reducing weekly report turnaround time.

I onboarded Google's Performance Max campaigns for multiple brands and partners, and provided DV360 and Amazon DSP execution support across FMCG, e-commerce, and beauty clients. I also acted as a liaison between platform partners and internal teams to resolve billing discrepancies.

At YOptima Media Solutions Pvt. Ltd., I led the DV360 partnership for ASBL on a full-funnel campaign across YouTube, OTT/CTV, and premium display. The campaign drove a 2.1x lift in conversion rate, a 4x lift in brand search volume, and a 1.2x awareness lift, as featured in a Google-published case study.

Experience

Work history, roles, and key accomplishments

Current

Group Head Programmatic

Current

WPP Media (GroupM Nexus)

Nov 2025 - Present (11 months)

Built an automation to standardize naming convention creation across all brands and platforms, reducing manual errors and unifying reporting formats. Onboarded Google's Performance Max campaigns for multiple brands and standardized Creative Effectiveness reporting into a refresh-only Excel/Pivot template.

Automation naming conventions Reporting Google PMAX DV360 Amazon DSP Excel Pivot Tables Cross Functional Collaboration Stakeholder Management

Manager Programmatic

WPP Media (GroupM Nexus)

Sep 2024 - Oct 2025 (1 year 1 month)

Automated campaign setup and reporting workflows, significantly reducing branding campaign timelines. Managed an average of ₹7.5 Crores worth of campaigns monthly for India's largest toothpaste brand, ensuring optimal performance and ROI.

Automation Campaign Setup Reporting Campaign Management ROI Optimization Stakeholder Management Communication Skills

Associate Programmatic Specialist

YOptima Media Solutions Pvt. Ltd.

Jun 2022 - Aug 2024 (2 years 2 months)

Achieved consistent month-over-month growth in brand search volumes, published as a Google Case study. Led YOptima's DV360 partnership for ASBL, driving a 2.1x lift in conversion rate, 4x lift in brand search volume, and 1.2x awareness lift.