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Fahim Attar

@fahimattar

Senior Programmatic Associate at IPG Media Brands PVTLTD, executing and optimizing campaigns across DV360 and The Trade Desk.

India

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What I'm looking for

I’m eager to contribute to a global organization where I can collaborate with a high-performing team and support organizational and professional growth.

At IPG Media Brands PVTLTD, I execute programmatic campaigns across Google Display & Video 360 and The Trade Desk. I support campaign setup, deal activation, trafficking, launches, and ongoing optimization against KPIs and budgets.

I monitor delivery and pacing, troubleshoot issues such as underdelivery and targeting errors, and manage creative QA and PMP deals. I also analyze post-campaign performance and contribute to reports and dashboards.

At Accel Digital Media Pvt Ltd, I planned, executed, and optimized digital advertising campaigns as a Programmatic Specialist. I worked with Google Ad Manager and Campaign Manager 360 on trafficking, inventory management, and reporting.

My work included configuring Floodlight activities and implementing and validating tags and pixels across platforms. I used tools including Tealium, Google Tag Assistant, Meta Pixel Helper, and TikTok Pixel Helper to QA tracking and resolve discrepancies.

Experience

Work history, roles, and key accomplishments

Current

Senior Programmatic Associate

Current

IPG Media Brands PVTLTD

Jan 2024 - Present (2 years 10 months)

Executes and manages programmatic campaigns across DV360 and The Trade Desk, ensuring alignment with KPIs and budgets. Handles campaign setup, optimization, troubleshooting, and reporting, with expertise in Google Ad Manager and Campaign Manager 360.

Programmatic Advertising DV360 The Trade Desk Google Ad Manager Campaign Manager 360 (CM360)Campaign Management Optimization Troubleshooting Reporting Pixel Tracking Floodlight Tealium QA

Programmatic Specialist

Accel Digital Media Pvt Ltd

Feb 2021 - Dec 2023 (2 years 10 months)

Planned, executed, and optimized digital advertising campaigns across multiple platforms, collaborating with media planners and account teams. Managed end-to-end trafficking in Google Ad Manager and Campaign Manager 360, including ad ops, targeting, and reporting.