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Vighnesh Raman

@vighneshraman

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Results-oriented Programmatic Marketing Specialist with a passion for data analysis.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my skills in programmatic marketing and data analysis to drive impactful campaigns.

I am a results-oriented Programmatic Marketing Specialist with over 2.5 years of experience in strategic bidding and data analysis. My journey in digital marketing has been marked by a commitment to driving exceptional performance and achieving new heights. Currently, I serve as a Manager Programmatic at GroupM Nexus, where I lead automated campaign setups, significantly reducing timelines and enhancing efficiency through innovative solutions.

Throughout my career, I have managed campaigns worth ₹7.5 Crores monthly for India's largest toothpaste brand, ensuring optimal performance and ROI. My leadership abilities have been showcased by guiding teams through project challenges and fostering a collaborative work environment. I take pride in my proficiency in DV and DCM, which has greatly enhanced my digital marketing capabilities and allowed me to execute high-performance campaigns for renowned brands.

Experience

Work history, roles, and key accomplishments

Current

Manager Programmatic

Current

GroupM Nexus

Sep 2024 - Present (8 months)

Led automated campaign setup, streamlining branding campaign processes and significantly reducing timelines through automation. Enhanced reporting efficiency by implementing automated reporting systems that decreased timelines, allowing for quicker decision-making. Managed an average of ₹7.5 Crores worth of campaigns monthly for India's largest toothpaste brand, ensuring optimal performance and RO

Campaign Setup Report Automation Campaign Management Team Leadership

Associate Programmatic Specialist

YOptima Media Solutions Pvt. Ltd.

Jun 2022 - Aug 2024 (2 years 2 months)

Achieved consistent month-over-month growth in brand search volumes, bolstering brand visibility and engagement, which was published as a Google Case study. Led Criteo and DV360 programmatic advertising campaigns for a major Indian pharmaceutical client, driving exceptional results and achieving recognition with the prestigious DG+ Award for Campaign Excellence. Proficiently optimized programmatic

Programmatic Advertising DV360)Kayzen Segmentation Campaign Optimization DG+ Award

Education

Degrees, certifications, and relevant coursework

Vellore Institute of Technology

Bachelor of Technology, Technology

Pursued a Bachelor of Technology degree at Vellore Institute of Technology. Focused on core engineering principles and practical applications, developing a strong foundation in relevant technical subjects.

Our Own High School

Higher Secondary Certificate, General Studies

Completed the Higher Secondary Certificate (HSC) program at Our Own High School. Gained a broad education across various subjects, successfully preparing for higher education.

Our Own High School

Secondary School Certificate, General Studies

Obtained the Secondary School Certificate (SSC) from Our Own High School. Established fundamental academic skills and completed foundational studies in preparation for higher secondary education.